Mara Robin
Media Project Manager
Toronto, Ontario
Dedicated and passionate, I bring a flexible mindset to dynamic teams, inspired by automation and innovation. I empower teammates through changes such as new platforms, processes, or projects, fostering an efficient work environment. In project management, I drive collaboration across teams by nurturing growth through mentorship, accessibility, and knowledge-sharing. I take the initiative to empower change by supporting teammates through transitions, whether it's adopting new platforms, adjusting processes, or navigating interpersonal affairs, contributing to a collaborative and efficient work environment. With a genuine passion for my work and a relentless commitment to delivering high-quality results, I embody dedication in every role I undertake. With an eagerness to learn and improve, my innovative approach to project management allows me to make strategic decisions, like prioritizing client needs and project goals and aligning with agency ideals. I have a flexible mindset and excel in dynamic teams by navigating evolving situations with self-motivation and openness to new ideas. My approach to project management is rooted in innovation and a constant drive for improvement. I'm not afraid to step out of my comfort zone to handle tough conversations around processes or emerging technologies. Background My experience spans a diverse range of roles that have honed my skillset, allowing me to contribute effectively across various responsibilities, such as: Document ad operations processes and ensure adherence Lead meetings to delegate responsibilities and align on project goals, expectations, and deadlines Collaborate with external teams/agency partners when required Build comprehensive work-back schedules, delegating tasks Develop project management methodologies, digital resources, and templates for internal and external applications Evaluate and strategically distribute workload based on team capacity and skills Oversee media campaigns and lead communications when needed Support web page creation through audits and optimization Copyright for social media and SEM campaigns Keyword Research & Organization Google Ads Account Structuring/Optimization Mockup Design Collaborate with design teams to improve UX/UI and engagement
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