Aabharani Singh

Results-driven marketing professional with 3+ years of experience in digital marketing, content creation, and brand management. Proven expertise in developing and executing comprehensive marketing campaigns that drive customer engagement and increase brand awareness across multiple digital channels.

Senior Marketing Executive - Digital Marketing Agency - Delhi, India

(2021-06)

Lead digital marketing initiatives and manage client campaigns

• Develop and execute integrated marketing campaigns across social media, email, and content platforms
• Manage social media accounts and create engaging content that drives audience engagement
• Analyze campaign performance metrics and provide strategic recommendations for optimization
• Collaborate with creative team to develop compelling marketing materials and collateral
• Conduct market research and competitive analysis to identify emerging trends and opportunities

Digital Marketing Specialist - E-commerce Company - Mumbai, India

(2019-03 - 2021-05)

Managed digital marketing strategy and execution for online retail platform

• Created and optimized paid advertising campaigns on Google Ads and Facebook
• Managed email marketing campaigns resulting in 25% increase in customer retention
• Conducted SEO optimization and improved organic website traffic by 40%
• Developed content calendar and created blog posts, infographics, and video content
• Tracked and reported on KPIs using Google Analytics and marketing automation tools

Bachelor of Commerce - Business Administration - University of Delhi (2015-07 - 2018-06)

Senior Secondary - Commerce Stream - Delhi College (2013-06 - 2015-05)