Sal Hutton

With a deep commitment to strengthening the nonprofit sector and 10 years of experience blending digital strategy with stakeholder engagement, I am eager to advance organizational missions. As an entrepreneurial professional, my drive was established early in my career when I became the first student from Northeastern University to attain a prestigious global/domestic internship with the U.S.

Commercial

Service. Throughout a 10-year career, I have successfully executed end-to-end digital marketing and communications strategies that resonate with diverse audiences.

Digital Marketing and Communications Specialist - Boston Housing Authority

Developed and executed digital marketing and communications strategies with proven track record of boosting attendance for webinars, large-scale meetings, and signature annual events.

• Managed email marketing campaigns using Constant Contact including drafting high-engagement monthly newsletters, segmenting audiences, and growing subscriber lists
• Built optimized landing pages and handled WordPress navigation
• Leveraged Form Assembly to streamline data collection
• Deployed automated email flows
• Designed promotional collateral using Adobe Suite
• Executed synchronized campaigns across Hootsuite and native social media channels
• Cultivated trust with press contacts and drafted compelling media materials

Communications Specialist - Political Grassroot Campaigns

Developed and executed event promotion and audience engagement campaigns across multiple channels.

• Executed synchronized campaigns across Hootsuite and native social media channels
• Built campaigns that elevate brand awareness among government leaders, civic advocates, members, and prospective supporters

Undergraduate - Northeastern University