Abhinav Sodera
Account & Marketing Manager | Social Media Strategist
About
Results-driven Marketing and Account Management Professional with experience in client engagement, sales strategy, campaign execution, and data-driven performance optimization. Skilled in relationship management, consultative sales, creative strategy, and cross-functional collaboration, with proven success in agency and retail environments. Recognized for clear communication, problem-solving, and building long-term partnerships while driving revenue growth and supporting brand development.
Experience
Assistant Store Manager – Operations & Account Management - Uniqlo Canada - Toronto Eaton Centre & Vaughan Mills
(2023-01)
- Managed high-priority operational initiatives and client-facing internal projects, aligning cross-functional teams to meet objectives and elevate customer experience.
- Oversaw portfolio-like operational accounts, tracking performance metrics, analyzing results, and identifying optimization opportunities to improve efficiency and profitability.
- Partnered with the marketing and visual merchandising teams to plan, execute, and monitor campaigns, promotional rollouts, and brand activations, ensuring measurable outcomes and alignment with brand strategy.
- Conducted detailed KPI analysis and performance audits, translating data into actionable insights that improved customer engagement, sales conversion, and overall store performance.
- Collaborated with teams across sales, marketing, and operations to implement initiatives, resolve client and internal issues, and ensure consistent execution of projects.
- Developed and standardized processes (SOPs, workflows) to support scalable operations, enhance collaboration, and improve client deliverables.
- Handled customer escalations and client service challenges, maintaining positive relationships while ensuring timely resolutions.
- Trained, onboarded, and coached staff on sales techniques, product knowledge, and customer engagement, fostering long-term relationship-building skills transferable to account management.
- Acted as key liaison for strategic initiatives, providing progress updates, risk assessments, and recommendations to senior leadership.
- Leveraged AI-assisted analytics and reporting tools to optimize workflows, measure performance, and support data-driven decision-making.
Marketing Intern – Design & Account Management - Canin Group - Toronto, ON
(2022-01 - 2022-12)
- Collaborated with Account managers to manage client accounts across diverse industries including Two Men and a Truck, Boom Health Services, Alarm Guard Security Systems, KPT, and financial services firms, ensuring alignment with client goals and timely execution of campaigns.
- Developed creative concepts and visual designs, including social media assets, video stills, posters, and promotional materials, enhancing both client and in-house branding efforts.
- Supported end-to-end campaign execution: drafting creative briefs, conducting market research, developing caption and copywriting ideas, and preparing client presentations to communicate strategy and performance.
- Partnered with the marketing coordinator to streamline agency operations, contributing to workflow efficiency and cross-team collaboration.
- Assisted in social media strategy development for consulting and financial clients, focusing on audience engagement, brand awareness, and content optimization.
- Acted as a key support in client relationship management, addressing requests, gathering feedback, and ensuring consistent, high-quality delivery across projects.
Marketing Intern - Social Media Marketing - iRestify - Toronto, ON
(2021-01 - 2021-12)
- Created high-impact social media content and graphics using Adobe Photoshop, ensuring consistency with brand identity and messaging.
- Managed and scheduled content across platforms with Sprout Social, Loomly, Twitter Deck, and LinkedIn Analytics, tracking engagement metrics and optimizing campaigns.
- Conducted market research, competitor analysis, and audience insights to support campaign strategy and business growth initiatives.
- Collaborated with teams on campaign planning, creative strategy, and client deliverables, applying art direction, storytelling, and performance optimization to maximize engagement.
Education
Postgraduate Certificate - Marketing Management - Humber College, Toronto
Postgraduate Certificate - Advertising and Creative Strategy - Centennial College, Toronto
Bachelor of Business Administration - Business Administration - Doon Business School, Dehradun, India