Shuvoshree Saha

Planned and executed organic social media campaigns and web content updates using Contentful, aligning copy and creative with brand standards, accessibility, and governance requirements. Organized digital assets in Bynder into a structured content library with standardized tagging, supporting efficient social media management across campaigns. Reviewed content and social performance to identify underperforming posts and pages, recommending optimizations that improved consistency and engagement.

Social Media & Marketing Strategist - Freelance - Toronto, ON

(2024-11 - 2025-08)

• Planned and executed organic social media campaigns and web content updates using Contentful, aligning copy and creative with brand standards, accessibility, and governance requirements.
• Organized digital assets in Bynder into a structured content library with standardized tagging, supporting efficient social media management across campaigns.
• Reviewed content and social performance to identify underperforming posts and pages, recommending optimizations that improved consistency and engagement.

Content Manager / Content Writer & Co-ordinator - Marvelous Videos - Remote

(2020-01 - 2023-03)

• Managed daily editorial publishing using Contentful, coordinating writers, design, SEO, and development to deliver on-brand, compliant content at scale.
• Wrote and edited long-form and short-form content, publishing via CMS tools in line with brand voice, editorial standards, and accessibility guidelines.
• Implemented tagging and folder standards in Bynder to build a scalable content library, improving asset retrieval and reuse across site and social.
• Supported content migration into new templates and performed QA and accessibility checks, helping uphold social media governance and reduce revision cycles.

Social Media Manager - Capstone Project – All African Delights - Toronto, ON

(2024-07 - 2024-09)

• Managed social media planning and scheduling for Instagram, Facebook, and TikTok using CMS tools, aligning content with brand and web campaign objectives.
• A/B tested formats and hooks to optimize organic social media performance, contributing to increased traffic to linked web pages.

Seasonal Customer Experience Representative - Indigo - Toronto, ON

(2025-11 - 2026-02)

• Represented a national brand in a fast-paced, customer-facing environment, demonstrating strong communication, attention to detail, and teamwork.

Sales and Marketing Intern - Studypal.co - Remote

(2019-10 - 2019-12)

• Supported email and content marketing campaigns by reviewing performance data and suggesting copy and layout improvements for stronger engagement.

Post-Graduate Certificate - Digital and Content Marketing - York University (2024-09)

Post-Graduate Certificate - Marketing Management - Seneca College (2023 - 2023-12)

BA - Journalism and Mass Communication - Amity University (2021-05)