Aidan

A results-oriented Marketing Professional with 5 years of experience developing and executing successful marketing strategies across digital and print media. Proven ability to drive brand growth, increase engagement, and lead high-performing teams in both corporate and hospitality environments.

Food and Beverage Manager at The Barrington Hotel (2024-01 – Present)

• Managed digital marketing campaigns using Meta Business Suite to drive event bookings and restaurant traffic.
• Developed targeted promotional materials for banquet services, leading to increased occupancy and revenue.
• Conducted market research and analyzed guest feedback to strategically engineer food and beverage menus, enhancing customer satisfaction and profitability.
• Led and mentored a high-performing team of 20+ staff to ensure exceptional service delivery and brand consistency.

Assistant General Manager at The Stubborn Goat - Legendary Hospitality (2023-01 – 2024-12)

• Revitalized marketing collateral, including menus, in-venue promotions, and social media content.
• Coordinated and executed over 30 successful corporate and private events during the holiday season.
• Improved operational efficiencies through strategic scheduling and cost-of-goods management.

Marketing Manager at Gamemode one (2021-01 – 2023-12)

• Managed a creative team of artists and community managers, utilizing Jira for project management and workflow optimization.
• Directed social media strategy and content scheduling using Agorapulse, growing the Discord community from 3k to 5k members.
• Served as the primary marketing liaison for major partners including Microsoft, Universal, Sega, and Disney, ensuring brand alignment and campaign success.

Sales and Marketing Coordinator at Muwin Estate & Bulwark Cider

• Expanded Bulwark's Non-Alcoholic line into the United States market through targeted sales and marketing initiatives.
• Developed and presented comprehensive sales and marketing analysis reports, leading to data-driven strategy adjustments that increased product adoption rate for restaurants and distributers.
• Managed all advertising, social media channels, and customer communications for the company.

Bachelor of Commerce in Marketing – Saint Mary's University (2016-01 – 2020-12)

Television and New Media Production – Loyalist College (2013-01 – 2014-12)