Akshatha Kannan

I have over 7 years of experience in helping B2B technology companies scale their digital business growth. I am skilled in marketing strategy, marketing analytics, marketing automation, data visualization and dashboarding, digital campaign management, program management, and team management.

I have skills and experience working with B2B technology companies to grow their business. Below are some of my areas of specialization:

• Build digital marketing strategies for B2B technology companies
• Plan and execute organic and paid campaigns on search engines and social media and optimize them by building experiments and test models.
• Analyze marketing performance data to evaluate channel performance, forecast channel spending, and assess incremental lift and ROAS.
• Skilled in administering and executing marketing automation campaigns and building dashboards and attribution reports; testing and analyzing workflows, lead nurturing, and lead scoring, and identifying tactics for improvement. 

I have a master's degree with a Marketing major and a Business Analytics minor. I am an avid learner and have certifications in Google Analytics, Google Adwords, Marketing analytics with Meta, Statistics for Marketing, Hubspot Marketing software, Hubspot Reporting, SQL for Data Science, Python programming, etc