Aleena Sajeev

Hello et Bonjour, I’m a multidisciplinary graphic designer with 12 years of experience spanning brand identities, editorial design, bespoke wedding invitations and custom illustrations. I’m adept at navigating both digital and print mediums. My specialization is concept development and establishing compelling visual directions.

I am passionate about the intricate permutations of identity systems and the painstaking craft of precise print setting. To this day I get excited as I start a new project and I very much look forward to taking up as many varied projects as they come my way.

Freelance Projects at Freelance Projects (2023-11 – Present)

• Redesigned website for the biggest player in industrial safety products in India in the wake of their entry into North America
• Illustrated elaborate sceneries to be used as surface prints for garments for a famous boutique brand in India which are available to purchase

Senior Designer + Illustrator at Thought Factory Design (2021-10 – 2023-11)

• Consolidated years of research - text, images, maps and oral histories into a 272 page book for an award winning Heritage Society
• Worked on a movie poster, developed concept for a futuristic software integral in the film, its UI and directed the animations for it

Freelance designer at Freelance (2020-11 – 2021-09)

• Rebranded a hotel and its restaurant & club, made all collaterals from signage to personal care packaging to menu to posters for marketing
• Illustrated and designed an elaborate wedding card invitation - 6 piece wedding invite, digital invites, assets for welcome gifts and wedding itinerary, on-site collaterals - all digital and printables

Brand Head of Communications at The Registry of Sarees (2018-06 – 2020-10)

• Created brand narrative and prepared all communications and collaterals for the launch of its travelling installation exhibits
• Set brand experience for its commerce side Yali including packaging, brochures and website and all promotional assets

Graphic Designer at Soulslings (2017-09 – 2018-04)

• Brand refresh with a new direction for photography and social media which paved a new way for the brand

Graphic Designer at Thought Factory Design (2014-11 – 2017-08)

• Learned and applied Branding and Identity in real time. First opportunity to head a project from Ideation to production for a luxury chocolate brand
• Worked on many custom wedding invites and unlocked its potential. Honed print and post press during this process

Postgraduate Degree: Master of Design – NIFT Mumbai (2013)

Bachelor Degree in Commerce – MG University Kerala (2011)