Candace Oldfield

Graphic Designer and Illustrator with 5+ years of experience working independently as a freelancer and as part of collaborative design teams. Skilled in developing creative concepts, product artwork, presentations, and production-ready files from concept through completion. Highly organized and adaptable, with a proven ability to manage multiple projects independently while collaborating effectively in fast-paced team environments.

Graphic Designer at Bioworld Canada (2024-02 – Present)

• Created product designs for licensed collections across apparel, accessories, home goods, and consumer products for retailers including Costco, TJX Canada and Walmart.
• Prepared tech-packs for product applications, ensuring accurate placement, sizing, colour, and print specifications.
• Managed concurrent projects and deadlines simultaneously in a fast-paced, deadline-driven environment.
• Reviewed production samples to identify inconsistencies and ensured final product reflected approved concepts.
• Developed new design programs that contributed to increased sales and expanded product opportunities.
• Conceptualized and designed trend-driven collections and product concepts directed to strengthen sell-through and appeal to target consumers.
• Produced product designs for a Costco youth backpack program that achieved a 94% sell-through rate, demonstrating strong alignment with consumer and market trends.

Freelance Illustrator and Graphic Designer at Wave Financial (2021-04 – Present)

• Developed original header imagery for blog articles, transforming written content into compelling visual narratives.
• Built a library of 100+ original illustrations and reusable graphic assets, supporting efficient and consistent creative production.
• Aligned illustrations with brand guidelines, ensuring consistency in style and message.
• Utilized Adobe Creative Suite, Procreate and Figma for graphic designs and illustrations.

Graphic Designer at Sparkle Hair Extension Bar (2023-03 – 2024-02)

• Designed branding elements, including business cards, brochures, and promotional materials, ensuring brand consistency.
• Managed content calendars, scheduled posts, and monitored engagement metrics on various social media platforms.
• Developed and managed engaging social media content that increased Instagram shares by 657% month-over-month.
• Created social content that contributed to 732 new Instagram followers over a four-month period.
• Produced and managed Instagram content reaching an average of 44.7K accounts monthly, with a peak reach of 57.9K.

Advanced Diploma in Graphic Design – Centennial College (2019-09 – 2022-04)

College Certificate in Art Fundamentals – Sheridan College (2018-09 – 2019-04)