Alessia Matsos

A proficient digital communicator—well-versed in developing and implementing influential social media content. My diversified professional, academic, and volunteer experience have fortified my strong communications skill set and my passion for social advocacy. My attention to detail, ability to multi-task, organizational skills, and creative collaboration across sectors have allowed me to successfully execute various campaigns, programs, events, and appeals.

PROFESSIONAL EXPERTISE

Communications Coordinator Canadian Drug Policy Coalition, Vancouver, 2022-Present

• Supported the Social Media Coordinator with all graphic design, copy, content, and campaigns to grow audiences and maximize engagement
• Created dynamic content and maintained the back-end of three company websites (WordPress), while conducting thorough website audits and Google Analytics reports
• Drafted, copy-edited, andAle disseminated press releases, blogs, publications, and brand awareness content, acting as the primary media contact for interviews, op-eds, and events
• Led all mass and targeted email communications from creation to circulation (NationBuilder) and managed and grew multiple audience lists and segmentations
• Supported fundraising efforts and executed appeals for individuals, organizations, and events

• Provided analytics and research-based communication plans for brand awareness and audience growth, campaigns, events, and membership cultivation to be utilized by all departments
• Established and maintained WordPress/CraftCMS websites, Mailchimp email platforms, and content management tools (Hootsuite/Sprout Social) to help grow audiences and engagement
• Established and ran social media profiles, websites, newsletters, and blogs and provided staff training for businesses for continued managing of platforms
• Provided regular analytics reports and hosted monthly progress and strategy meetings
• Created graphic design content, photography, audio/video editing, creative writing, and copyediting services to clients for both print and digital materials and campaigns
• Clients include Internet Society - Canada Chapter, Amazon Web Services, Canadian Climate Institute, Canadian Club of Ottawa, Metropolitain Brasserie, and Innovators & Entrepreneurs Foundation

• Maintained and grew all social media channels (Facebook, Twitter, Instagram, and LinkedIn), updated website (WordPress and Craft CMS), and created templates and segmented audiences for e-newsletters (MailChimp)
• Created and implemented compelling digital narratives that deepened supporter engagement and strengthened the Equality Fund brand
• Assisted with the drafting, copy-editing, and distributing of press releases, op-eds/blogs, appeals and campaigns, printed materials, and annual/donor reports
• Provided up-to-date social media, website, and e-mail campaign analytics and reports to various departments
• Lead on all in-house design needs including video content, eye-catching graphics, documents, and proposals for all departments (InDesign, iMovie, Canva, Microsoft Office, etc).
• Project managed and liaised with external vendors and stakeholders for events, projects, and campaigns

• Researched and wrote original material about every federal riding in Ontario for a dynamic digital platform and campaign aimed to encourage young Canadians to become more politically engaged
• Contacted riding officials and experts to compile accurate and interesting information directly from local sources
• Offered creative ideas with detail-oriented support that far surpassed supervisor expectations
• Meticulously edited the work of peers with an efficient turn-around time and provided them with insightful feedback
• Received supervisor praise for maintaining a diligent work ethic both remotely and with others in a team setting
• Met strict time constraints and remained reliable despite new challenges of freelance research and writing
• Applied feedback from peers and supervisors by skillfully incorporating their perspectives to improve creative material

Social Media Team Student Leader Canadian Public Relations Society, Ottawa-Gatineau, 2017-2018

• Virtually greeted event attendees by acquiring Twitter handles and welcoming them using Twitter and Hootsuite
• Facilitated online conversations by replying and retweeting all tweets using the #CPRSOttConnect hashtag to foster social media engagement with event attendees and the organization’s social media followers
• Played a key role in increasing the @CPRSOttawaGat Twitter follower count by twenty-two followers in four hours and getting the event hashtag to trend on Twitter in Ottawa, Ontario
• Proactively handled any arising issues and troubleshoot any emerging problems on the event day

• Provided market research on competitive organizations and current relevant media and news releases to drive marketing initiatives and seminar and event content
• Assisted with the negotiation of contracts, procurement, media design, and strategy and communications
• Participated and contributed to brainstorming sessions to develop member programs
• Assisted in developing client database to execute member e-mail campaign for TCAS membership efficiently
• Research and data-mined to compile a potential member database and their contact information
• Created and executed email campaigns using MailChimp

EDUCATION & QUALIFICATIONS

Canadian Public Relations Society Member CPRS, 2016-2018

Women in Communications and Technology Volunteer WCT, 2017-2019

Volunteer Award Arts & Culture Toronto Stamp & Organization Member Pride Toronto, 2016

Accessibility and Sensitivity Training Pride Toronto, 2016

Dean’s Honor List Western University, 2016-2017

Bachelor of Arts Western University, 2012-2017

Major: Media, Information, and Technoculture

Minor: English and Writing Studies