Alexandra Foster

Quality-driven Associate Creative Director with over a decade of experience in visual design, brand storytelling, and interactive media. Expert in leading cross-functional teams and integrating AI-assisted workflows to deliver high-impact digital identities for major Canadian brands. Proven ability to bridge high-level strategy with technical execution to drive measurable growth and creative excellence.

Associate Creative Director - Brand & Mortar Inc. - Toronto, ON

(2019-01)

Lead and mentor a multi-disciplinary team of designers and social media managers to execute high-stakes product launches and visual identities.

• Beer Canada: Direct the comprehensive visual identity and annual creative strategy for the CBD cycle. Implemented AI-driven workflows for event collateral and animation storyboarding, resulting in faster stakeholder alignment and seamless scaling of assets across organic/paid social, signage, and premium merchandise.
• The Hunny Pot: Orchestrated a primary "360° Case Study" brand ecosystem, managing the integration of physical retail and digital presence to ensure a seamless consumer journey across all touch points.
• Palmers: Direct the annual creative strategy for high-frequency social and paid media campaigns; oversee the design of organic content and high-conversion Amazon Storefront graphics to maintain brand dominance in the digital marketplace.
• Led cross-functional collaboration between accounts and technical teams to ensure project alignment with client ROI goals and budget constraints.

Senior Graphic Designer - Brand & Mortar Inc. - Toronto, ON

(2017-01 - 2019-12)

• Crafted end-to-end brand identities and digital advertising assets for a diverse portfolio of clients, ensuring visual consistency across all platforms.
• Applied advanced UI/UX principles to guide web development teams, resulting in optimized user experiences and improved site functionality for recurring clients.
• Initiated the creation of brand guidelines and governance systems for emerging startups to ensure long-term visual integrity.

Graphic & Interactive Designer - Testforce Systems Inc. - Toronto, ON

(2016-01 - 2017-12)

• Managed visual asset production for three distinct brands, collaborating with developers to improve front-end site performance and accessibility.
• Led the successful rebrand and website development for DVTEST, managing the transition of all digital and print marketing collateral.
• Contributed to the launch strategy and visual identity of Xpresstest, applying design thinking to clearly communicate complex technical brand messaging.

Diploma - Graphic Design & Interactive Media - Toronto Film School (2013-01 - 2014-12)

Diploma - Advanced Advertising - Durham College (2009-01 - 2012-12)