Alia Campbell

I am a recent graduate from Toronto Metropolitan University formerly known as Ryerson University, with a bachelor's degree in Journalism. I also have experience as an editor and copywriter and have developed excellent communication skills due to my education. I am passionate about this field of work and I am confident that I can be a great asset to your team.

Freelance Copywriter GIA HEALTH/ONLINE

June 2022-May 2023

Write and deliver 4-5 website articles a month ranging from 800-1000 words focused on supports available to the elderly and their healthcare workers

Conduct research to identify keywords and integrate into content to drive search results

Research topics, healthcare landscape and reader demographics to ensure messaging aligns with and reaches target audience

Copywriter & Content Manager-Student Placement

NAIJ HAIR/ONLINE

May 2021-June 2022

Wrote digital content focused on hair, beauty and self-care for women of colour

Produced creative blog posts that incorporated targeted keywords and profiled products to support with search engine optimization and sales

Conducted research to tailor language and messaging to the brand’s target demographic

Presented written work and integrated feedback with high attention to detail

Assistant Reporter-Student Placement Sept 2022-Oct 2022

INVESTIGATIVE JOURNALISM BUREAU/TORONTO STAR

Assisted with researching investigative stories specific to the inner workings of Ontario’s healthcare system

Presented research data through PowerPoint presentations and graphics

Leveraged internal online database and conducted external online searches, including social media, to identify potential interviewees and subject matter experts

Contacted and interviewed relevant sources, and presented key highlights and quotes

I have recently graduated from Toronto Metropolitan University, formerly known as Ryerson University, with a bachelor's degree in Journalism.