Allen Obumani

Digital Marketing Specialist who has driven inbound leads up to 4x through social media management, paid advertising, SEO, and Google Business Profile optimization. Builds and manages e-commerce and service-based websites on WordPress, Shopify, and Wix, pairing web design with content creation and campaign strategy to grow visibility and conversions. Comfortable owning marketing end-to-end — strategy, content, and execution — independently across remote and freelance roles.

Marketing & Digital Coordinator - O’Reno by Lo’ra - Dartmouth, NS (Remote/Hybrid)

(2025-09 - 2026-10)

• Managed the company’s website content, social media pages, and Google Business Profile to improve online visibility and support lead generation for renovation services.
• Contributed to increasing inbound leads from approximately 5–10 per month to 20–30 leads per month through social media management, paid advertising campaigns, website updates, and Google Business optimization — a 2–4x increase in lead volume.
• Created marketing materials and digital content, including before-and-after posts, reels, stories, and promotional content for Facebook, Instagram, and the company website.
• Supported brand identity and visibility within the Nova Scotia community, and adaptable to broader service-based and e-commerce marketing contexts, through consistent online messaging and branded content.
• Organized project photos and videos, and turned project progress into branded marketing assets and content highlights.

Freelance Web Designer & Digital Marketing Specialist - Origix Solutions - Dartmouth, NS (Remote)

(2025-01)

• Independently design and develop responsive WordPress websites tailored to client branding, services, and business goals for service-based businesses, working fully remotely with clients.
• Built and updated [X] landing pages and website layouts, improving user experience, content flow, and overall site presentation.
• Manage social media content planning, graphic design, and digital marketing materials, including promotional graphics and short-form video content.
• Support SEO improvements, Google review integration, and website content updates to strengthen search visibility and brand presence for [X] clients to date.

Web Designer / Social Media Manager - Grwth Media - Alberta, Canada (Remote)

(2024-01 - 2024-12)

• Designed and launched [X] websites based on client needs, branding, and service offerings using WordPress and visual design best practices.
• Developed social media content strategies for Facebook, Instagram, and TikTok, contributing to a [X]% improvement in client engagement and visibility.
• Created visual assets and coordinated digital content aligned with client marketing goals, promotions, and brand messaging.

Data Encoder - Nova Auction House - Dartmouth, NS

(2023-04 - 2023-11)

• Managed online listing uploads and product information with a focus on accuracy, organization, and content consistency.
• Improved categorization and posting consistency for digital auction listings, helping maintain clear and searchable product records.

Diploma - Graphics and Web Design - Academy of Learning Career College (2023-06 - 2024-12)

Bachelor of Science - Computer Engineering - STI / System Technology Institute (2018-04 - 2022-06)