Tiphanie Drancourt

Hi I'm Tiphanie and I've been helping small businesses achieve their sales goals through marketing for 3 years.

Digital Advisor at Digitad (February 2022 - June 2023

Digitad is an agency specialized in digital marketing for Quebec's SMBs.

Marketing strategy

• Analyse the results through data on different platforms (LinkedIn Ads, Google Ads, Facebook Ads, Google Analytics, SEMrush, Google Search Console)
• Define relevant marketing channels according to the clients' goals and industry (SEM, SEO, social media advertising, social media management)
• Ensure a positive return on investment
• Work closely with the experts in order to proactively recommend technical optimisations to meet the clients' goals
• Proactively suggest multichannel marketing strategies relevant to reach the clients goals

• Improve client retention (98,7% client retention over the last 6 months)
• Manage mandates renewals
• Upsell clients on relevant products and services to reach their goals

• Manage 40 clients
• Daily communication with clients
• Ensure client satisfaction
• Analyse data and report to the clients monthly

• Coordinate the teams dedicated to each project
• Manage deliverables and deadlines
• Ensure goals are met (leads, sales and/or online visibility)

D&A Business Development is an agency specialized in externalized business development for B2B companies from all industries: IT, SaaS, IoT, pharmaceuticals, construction, etc.

Marketing

• Provide new clients with an Operational Development Plan (market study defining sales and marketing strategies to implement)
• Contribute to the development and execution of the marketing strategies
• Managing different projects
• Identify market and social media trends
• Define tools, audiences and content of the marketing campaigns
• Collaborate with the sales team to define the clients needs and provide with relevant strategies
• Launch, monitor and analyse multichannel campaigns (LinkedIn, emailing, cold calls)
• Scrapping data on Google and LinkedIn to create relevant prospects databases
• Create editorial strategies and calendars
• Create different communication media (brochure, case studies, sales presentations, etc.)

• Identify new opportunities
• Identify prospects on LinkedIn and Corporama (french firms database)
• Contact decision-makers (LinkedIn, email, and cold call)
• Qualify and enrich the CRM database
• Meet weekly and monthly qualified leads goals
• Develop, test and implement new strategies to improve processes and conversion rates
• Report the market feedback

Master's degree in Foreign Languages Applied to the Implementation of Firms Abroad (2018-2020)

University of Caen Normandy, France

Bachelor's degree in Foreign Languages (2015-2018)

University of Caen Normandy, France