Marketing Specialist at Aykah (2026-01 – Present)
- Strategized and directed regular marketing campaigns across multiple channels, including email, paid ads, and social media, increasing quarterly revenue by 27%.
- Built an end-to-end creative content strategy across visual media, SEO, and automated newsletters, boosting overall engagement by 35%.
- Formulated 4 distinct monthly and quarterly performance reports, turning raw data into visual summaries that guided stakeholder decisions to boost revenue.
- Managed $160K monthly budgets across $40K paid ads and $120K logistics with zero overages.
Marketing Coordinator at Aykah (2024-09 – 2025-12)
- Developed end-to-end automated email campaigns in Klaviyo, linking on-site sign-up forms to a 4-step welcome sequence and lead recovery flows that reduced cart abandonment by 41%.
- Sourced and set up 10+ influencer partnerships, handling initial outreach and social media content coordination to secure 10 engaging weekly creative assets.
- Resolved 100+ monthly CRM queries within a 24-hour window and established standard operating procedures to address root issues, reducing repeat tickets by 80%.
Marketing & Business Development Executive (Contract) at KERB (2024-01 – 2024-08)
- Conducted competitor analysis on product gaps to build stakeholder case studies, shaping sales strategies that raised lead quality by 30%.
- Designed a structured 90-day content calendar and overall strategy, boosting engagement by 26%.
- Targeted schools and commercial property managers through structured weekly outreach pipelines, generating 50+ B2B leads weekly and securing initial partnership meetings.
Marketing & Business Development Manager at ThinkNext Technologies (2019-11 – 2022-09)
- Leveraged relationship building to pitch and sign 10 new educational partnerships in one quarter, expanding market reach and driving a 32% revenue increase.
- Gathered feedback from 50+ clients via surveys and webinars, refining services to boost retention rate.
- Launched virtual training sessions and bundled course programs, winning key school partners from competitor institutes and boosting student registrations by 35%.
