Account Lead, Growth Performance Marketing - Leadhouse Innovation - Montreal, QC
(2024-06)
- Own the full marketing lifecycle for a diverse client portfolio — from initial strategy and creative direction through to paid campaign execution across Google, Meta, and TrafficJunky (including high-risk verticals).
- Revitalized the agency's pitch process by rebuilding proposals with sharper storytelling and data-backed creative rationale, directly contributing to new client acquisition.
- Lead and mentor a cross-functional team of designers and developers, translating complex client briefs into polished creative and technical executions without losing the original vision.
- Built client onboarding systems from scratch in ClickUp, giving every stakeholder real-time visibility into project status, timelines, and deliverables.
- Developed comprehensive Plans of Action and campaign roadmaps using Gantt charts and deliverable projections, keeping ambitious timelines realistic without stifling creativity.
- Directed conversion-optimized landing pages and web builds via WordPress, Framer, and Shopify — always with funnel efficiency and user journey in mind.
Revenue Creative Lead - Sheertex - Montreal, QC
(2021-01 - 2023-03)
- Led lifecycle marketing strategy across Klaviyo and Mailchimp, combining storytelling with rigorous testing to achieve a 40% boost in email channel conversions.
- Owned revenue metrics and OKR reporting, collaborating with engineers to map and improve customer journeys end-to-end — from first touch to repeat purchase.
- Expanded the brand into EU, UK, and Australian markets, managing international campaign budgets and conducting feasibility assessments for each rollout.
Web Marketing Designer - Bestseller - Montreal, QC
(2016-11 - 2020-03)
- Created high-conversion digital assets and ecommerce campaigns using Figma and Adobe XD; continuously optimized funnels through iterative A/B testing.
- Facilitated cross-team requirements sessions and produced user guides that became the internal standard for campaign development and brand consistency.
Brand Consultant & Marketing Strategist - Independent - Montreal, QC
(2018)
- Consulted for independent clients on brand positioning, marketing automation, and content strategy — taking projects from zero to launch with full creative and strategic ownership.
