FARAB - VP of Sales
March 2022 –August 2023
- Planned, Implemented & Managed Farab’s sales strategy led into 14% sales volume increase.
- Increased revenue by 73% through implementing effective sales procedures in sales cycle process from Order to Cash
- Monitored and adjusted pricing based on market trends and customer feedback to meet expectations and increase sales.
- Organized promotional events and interacted with community to increase sales volume.
- Created and implemented successful sales campaigns to drive leads and increase sales by 4%.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Increased profit margins by 3.5% through effectively controlling budget and overhead and optimizing outbound logistics.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
Solico – Business Unit Manager (Desserts)
May 2020 – March 2022
- Directed team of 5 product managers & 12 merchandising supervisors to ensure business productivity and efficiency.
- Defined annual & seasonal project plans and ensured sustainable supply for dessert business.
- Achieved alignment with relevant functions for volume & profitability (P&L) objectives
- Led Innovation & Renovation pipeline aligned with market and consumers’ needs.
- Launched quality assurance practices for each phase of development.
- Leveraged data and analytics to make informed decisions and drive business improvements.
- Compiled and analyzed data to determine approaches to improve sales by 12% YoY.
- Engaged in product trainings and demonstrations to raise awareness and revenues.
- Facilitated business by implementing practical networking techniques.
Nestlé - Business Development Manager (Dairy)
July 2019 – May 2020
- Launched and developed JV for "Ready to Drink" business
- Drove Dairy business growth, gaining 35% market share in 6 months in B2C & developed a network of clients
- Managed 4 distribution partners across the country
- Led commercial and brand plans for both B2C & B2B channels
- Developed and implemented business plans for sustainable growth.
- Monitored market trends and competitor activities to identify areas of potential opportunity.
- Established KPIs to track and analyze business progress and adjust strategies accordingly.
- Scheduled and implemented seasonal & occasional product promotions in accordance with available inventory and staff resources.
- Compiled and analyzed sales & Distribution data to determine approaches to improve sales and performance.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Collaborated with advertising group to create uniformity between advertising messages and retail incentives.
Nestlé - Head of Sales (Water)
September 2015 – June 2019
- Led all sales operations across B2C & B2B channels and led a team of 5 area sales managers and 45 sales representatives to ensure year on year incremental sales growth
- Secured company's top-line objective through B2B & B2C channels
- Grew sales by 180% and boosted profits by 30 percentage points in 3 years.
- Conducted team meetings & trainings to reinforce goals and objectives and set clear expectations about policies and procedures.
- Utilized metrics to modify low-performing sales and marketing programs and plans to increase effectiveness.
- Facilitated regular team meetings to discuss challenges, successes and strategies.
- Managed budgeting, forecasting, and negotiations with main distributors and clients
- Recruited and developed resources for talent growth.
Danone Dairy – Head of Trade Marketing & Development
February 2015 – September 2015
- Developed Trade Marketing roadmap to improve and maximize trade investment ROI by completing quarterly promotional analysis and validating against expected results.
- Developed seasonal campaigns (i.e., Back to School, Summer & New year) to achieve retail needs and maximize sell-
through by 13% Vs previous year.
- Measured trade marketing program effectiveness via regular monitoring of KPIs.
Danone Dairy – National Field Sales Manager
October 2013 - February 2015
- Managed a team of 120 sales people, including 3 regional managers, 5 Area sales managers, 20 sales supervisors and 90
sales representatives
- Gained 23% market share and achieved sales goals and service targets by cultivating and securing new customers
- Built relationships with B2C customers to establish long-term business growth
- Resolved problems with high-profile B2B customers to maintain relationships and increase return customer base.
Danone Dairy – Regional Sales Manager
September 2010 – October 2013
- Managed a team of 45 sales people, including 3 Area sales managers, 6 sales supervisors and 36 sales representatives
- Developed B2B & B2C channels in 8 southern provinces of Iran & Tehran, representing 50% of Danone’s revenue
- 120% Increased sales through the increasing share of space and training distribution team members
- Developed retail and key account channels for both Danone and its exclusive distributors to have a win-win situation
Savola – Trade Marketing Manager
January 2010 – September 2010
- Developed and implemented trade promotions for B2B & B2C channels.
- Monitored market and competition new innovations, promotions and seasonal campaigns.
British American Tobacco - TM & Distribution Manager
January 2009 – January 2010
- Managed a team of 12 trade marketing reps and 3 distributors
- Enhanced market share by 5% and facing share by 35%
British American Tobacco – Marketing Skills Development Manager
May 2008 – January 2009
- BAT’s official marketing team facilitator & trainer
- Manage a team of 4 Marketing Skills Development Executives
- Ran 9 sales & marketing courses for BAT marketing team including train the trainer, MXS intro, 1 & 2
British American Tobacco - Merchandising Manager
February 2007 – May 2008
- Increased facing share 25% by deploying 950 pcs of permanent In Store Furniture’s
- 4 new products launch (Kent, Pall Mall & Dunhill & Dunhill Cigars)
British American Tobacco - Field & Office Based Jobs (Non-Managerial positions)
September 2004 – February 2007
• Acting as trade marketing Rep. & Assistant brand Manager
