Eduardo Margerit

Executive with more than 25 years of Experience in Sales and Leadership roles: Retail, Consumer Goods, Frozen Products, Finance, Liquor Industry and Production Plants in Central America, Puerto Rico, Panamá, Miami, San Diego California, Dominican Republic, Jamaica and Belize.

• BUSINESS DEVELOPMENT MANAGER. MARS WRIGLEY CONFECTIONERY. 17 YEARS.
• Designed Business Model for Area.

  Visited Customers

  Directly.

• Lead Team integrated by 17 Associates: Country Managers, Brand Managers, KAMs, In-Market Manage, Sales Supervisors, Catman, and Demand Planner.
• Increased Area Total Sales from $8MM to $41MM in 7 years.
• Organized Sales Structure DTT to Increase Distribution in El Salvador from 500 pos to 5,750 in 3 years.
• Contributed with $1.5MM savings in investment during 2019.
• Coordinated S&OP Process and Achieved 95% Fill Rate during 2019.
• Promoted Negotiations with Supermarkets Increasing Front End, (check-outs) coverage from 50% to 80% in 2019.
• Capitalized Initiatives Achieving Targets in: Market Share, Sales, Marketing, Catman, Distribution, Joint Business Plans, Forecast Accuracy and ROI.
• Authorized social media plans (Facebook, Instagram, Influencers), Cable, T.V., Radio and Outdoors.

  Consumer

  Insights, Market Share, Category Development, Advantage, Nielsen, Dichter & Neira reports.

• Member of Leadership Team for Caribbean and Central America.

Strategic Marketing 3 year Diploma. Tomas Alba Edison University El Salvador Central America