Growth Marketing Manager (Marketing Coordinator) at Groupe RP (2025-01 – 2026-03)
- Led multi-division growth marketing strategy across paid, organic, and content channels (Google Ads, SEO, social media, video).
- Reduced cost per lead by 71% while increasing projected lead volume by 50%+, through a complete restructuring of the marketing system.
- Internalized and optimized Google Ads operations, reducing overall marketing costs by 55% while maintaining lead flow.
- Built and managed in-house content production (web series, podcast, expert videos) to support demand generation.
- Managed the full lead lifecycle, from acquisition to pre-qualification and initial sales interactions, including first-touch pitches and routing qualified opportunities to a team of 60+ specialized recruiters.
- Owned and optimized a $100K+ marketing budget, tracking performance, identifying inefficiencies, and reallocating spend to maximize ROI.
- Optimized website, landing pages, and tracking infrastructure (SEO, SEM, GA4) to improve lead quality and conversion accuracy.
- Collaborated closely with sales and recruitment teams to align marketing campaigns with pipeline and revenue objectives.
- Contributed to brand and demand generation initiatives through events and field activations.
Growth Marketing Consultant (Freelance) at Restaurants (Multiple) (2026 – Present)
- Developed and sold end-to-end local acquisition strategies for restaurants, combining content, paid ads (Meta & Google), and organic visibility.
- Produced conversion-focused content (short-form video, photography) designed to increase foot traffic, reservations, and brand visibility.
- Managed and optimized local ad campaigns targeting high-intent search and nearby audiences.
- Built service offers and pricing models (monthly retainers and campaign-based packages) to support client acquisition and retention.
- Advised restaurant owners on digital presence, positioning, and growth strategy to drive consistent monthly visibility and demand.
Brand Ambassador / Team Lead / Field Coordinator at House of XM / TOCADO XM / Cinco / Vibrant / Staff Personnel / OSM Marketing / SDI Marketing / InCast Marketing (2023 – Present)
- Participated in field marketing activations (sampling, promotions, and events) across multiple agencies.
- Coordinated on-site logistics (setup, teardown, equipment handling) to ensure smooth execution.
- Supervised on-site teams (staff, technicians, volunteers) depending on the mandate.
- Acted as a point of contact between field teams, agencies, and clients during events.
- Managed on-site issues and ensured operations ran smoothly in dynamic environments.
- Followed timelines, quality standards, and health & safety requirements.
Marketing Intern (Digital Marketing) at Culture Cible (2024-08 – 2025-01)
- Contributed to content creation, SEO, and website management to improve online visibility.
- Conducted outreach and prospecting to organizations and social economy stakeholders to promote content production services.
- Participated in early-stage sales conversations, presenting service offerings (video, podcast, photography) to potential clients.
Shift Supervisor / Personal Trainer at Nautilus Plus (2020-01 – 2024-04)
- Supported day-to-day operations and service delivery within the fitness center.
- Contributed to sales of health and training services, supporting revenue generation.
- Built and maintained a personal client base through coaching and relationship management.
- Delivered individual and group training sessions, adapting programs to client needs and objectives.
