SEO & Performance Marketing Manager May 2023 - September 2024
Satellite Ltd, HCMC, Vietnam
- Pitched and secured 12+ projects across industries including POD, coach rentals, cosmetics, education, B2B services, and construction materials.
- Led and mentored a cross-functional team of 20+ members across SEO and Performance Marketing functions.
- Managed annual budgets ranging from CAD $30K-250K for multi-stakeholder campaigns.
- Delivered or exceeded committed KPIs across 100% of client projects, with 20% achieving more than 125% of target performance.
- Managed and supervised eight SEO and AIO projects, achieving Top 5 rankings for 40% of target keywords and Top 10 rankings for 60% of target keywords. Half of the projects involved managing up to 600 target keywords.
- Managed and allocated budgets, resources, timelines, and performance targets while providing strategic recommendations to align niche products and services with clients' growth objectives.
Senior SEO & Media Specialist July 2022 - May 2023
Algotech Pte Ltd Singapore - Digital Era Group, HCMC, Vietnam
- Managed and executed 4 concurrent projects while mentoring three junior team members.
- Integrated SEO strategies with Meta Ads and Google Ads achieving Top 5 rankings for 100% of target keywords while reducing 50% cost of advertising. These initiatives contributed to an average revenue increase of 30% for clients, with the highest growth reaching 50%.
- Improved conversion rates from 10% to 25% through media mix modeling, lookalike and AI-driven audience targeting strategies, creative experimentation, multivariate testing, and landing page optimization.
- Leveraged website and campaign performance metrics, including Bounce Rate, Engaged Sessions, Session Duration, Returning Users, Conversion Rate, CTR, CPC, CPA, and ROAS, to continuously optimize traffic quality, user engagement, and conversion efficiency.
- Improved website traffic performance, with the most significant case increasing monthly from approximately 30,000 sessions to 200,000+ sessions.
- Developed integrated Earned and Paid Media plans for 100+ clients, serving as a strategic advisor on campaign performance and delivering recommendations based on digital KPIs and financial outcomes.
PR Planner & Ad Optimizer May 2021 - July 2022
Admicro - VCCorp, HCMC, Vietnam
- Managed programmatic advertising campaigns across authorized 150+ publisher websites within one of Vietnam's largest digital publishing networks.
- Developed and executed 50+ PR and media plans to support integrated marketing campaigns and enhance audience engagement.
- Collaborated with 20+ KOLs and influencers to produce branded content and ambassador programs for 50+ domestic and international brands.
- Organized workshops and moderated interviews with 30+ C-level executives and influencers across multiple industries.
- Developed content pillars and communication strategies for PR campaigns across leading online publications and social media channels.
SEO and SEM Coordinator July 2018 - April 2021
Aquus Asia JSC, HCMC, Vietnam
- Conducted keyword research and optimized SEO content for 20+ client websites across multiple industries, improving organic visibility and search performance.
- Created and optimized 500+ SEO-friendly content pieces, blog posts, landing pages, and ad copy.
- Conducted keyword research, audience targeting, competitor analysis, and performance tracking for 30+ campaigns to maximize reach and return on investment.
- Managed and optimized monthly paid media budgets ranging from CAD $8K–12K and SEO investments of CAD $2K–3K to maximize campaign efficiency and return on investment.
- Increased monthly website traffic across multiple client accounts, with the highest-performing case growing from approximately 10,000 to more than 35,000 sessions within 6 months
