VP of Marketing at FreshBooks
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A member of the management leadership team responsible for leading Global GTM (Canada, US, UK, Mexico, and Germany) with direct ownership of Product Marketing, LifeCycle, Business Development, CRO, Research, CRM Ops, and Content/Creative.
Achieved the following accomplishments during the FreshBooks tenure; Revenue 250%+, ARR 150%+, 3x Payments TPV growth, holding the line on churn while driving 50% growth in customers, and increasing Cloud ARPU by over 40%. Negotiated and introduced five martech vendors into the toolkit, expanded partnerships network by 2x and developed teams with over 15 promotions across various levels.
I am currently the VP of Marketing in Canada (willing to re-locate) at Freshbooks (FinTech B2B SaaS) and oversee a few disciplines including Customer Acquisition, Lifecycle (Upsell and Retention), Sales pipeline, Website strategy (including CRO), Business Development (strategic partnerships), Product Marketing (GTM + ICP), Research, Marketing Operations (own the MarchTech stack) and Creative services (brand and content).
As a hands on data centric lead operator in the org I have built the marketing organization here from the ground up with direct ownership for a multi-million dollar budget and accountability for 2/3 of the organizations revenue targets.
