Amrita Singh
Marketing Expert
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About
Results-oriented Marketing Intern talented in helping devise innovative solutions to unexpected challenges. Creative market strategist focused on enhancing business and meeting customer goals. Promotes business development through savvy product promotion and data-driven approaches.
Establishes clear standards and enforces protocols for consistent, high-quality results. Skilled multitasker with a superior work ethic and good teamwork, problem-solving, and organizational skills. Willing to take on any task to help the team.
Reliable and dedicated team player with hard working and resourceful approach.
Experience
Marketing Coordinator Intern
CBSL Group
Delhi, India Sept 2021- Aug 2022
- Partnered with Ecommerce businesses to develop digital PPC marketing campaigns on Google,
Facebook and Instagram ads to increase reach, awareness, and website traffic.
- Developed a highly tailored digital marketing plan to target a niche set of audiences with customer segmentation and optimize KPIs like ROAS, CPC, and CTR
- Built data and reporting infrastructure using Google Analytics tools to track and measure the effectiveness of social media marketing campaigns by doing split testing and competitive analysis.
- Generated and analyzed key compiled data and reports using Excel's Pivot Tables and V-lookup.
- Led and prioritized multiple complex projects having to meet deadlines within cross-functional internal partners from development and deliver.
- Coordinated with program management that included locating gaps and feeding back crucial process activities into the management by doing market research.
- Forged strong relationships with clients by implementing process improvements and CRM utilization.
Delhi, India Jan 2021- Sept 2021
- Generate reports on Sprout Social and Excel to conduct trend analysis for social media content, identifying niche to optimize organic reach from 13% to 27% in a span of 3 months.
- Collaborate with senior management including marketing led to grow Instagram and LinkedIn accounts, implementing posting schedules for popular content which increased followers to 100k.
- Provide recommendations to enter a niche market for career tips, conducting market research on Qualtrics for 100+ infographics and video content on TikTok.
Education
Humber Institute of Technology and Advanced Learning Toronto, ON
Graduate Certificate: Marketing Management 2022-2023
- GPA- 86.79
Delhi, India
Bachelor’s in commerce (Hons) 2019-2022
- GPA- 8.6
