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Anabelle Serrano-Pinto

Anabelle Serrano-Pinto

Account Director

Talent
Halifax, Halifax Regional MunicipalityMember since February 28, 2023
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About

I am a thriving business professional looking to maximize the efficiency of my work and employees. I'm familiar with sponsorships and marketing activations as it has been my career focus for the last decade. I have been fortunate enough to study marketing in Canada and in Europe.

My travels in my career have strengthened my communication skills which is the focal point to building a strong foundation in business and professional relationships. I'm looking to take the next step in my career and focus on sponsorship management and continue to build on my leadership role. I currently manage a couple of Account Managers and ensure my client's needs are met.

Training our in-field staff and developing excitement for company culture have been my pillars of growth within the last year. I want to continue to grow within a team that challenges me while building great company morale and striving for an effective and spirited team

Experience

Primarily responsible for managing /executing successful programs on behalf of our clients through an understanding of their business & program goals

  • Staffing 
    • Ensuring adequate staff base
    • Assigning staff programs
    • Mentoring new ambassadors 
    • Training staff on relevant programs 
    • Development of program contracts 
  • Logistics / Campaign Delivery
    • Communications with festivals, events & staff 
    • Coordination of assets, products, vehicles, etc
    • Primary contact for on-site troubleshooting 
    • Gathers final performance statistics comparing actual performance against proposal deliverables.
  • Strategy
    • Supports Operations in strategic development
  • Social Media 
    • Oversees Maverick Social challenges across programs
    • Assists clients with so

Education

Graduated with an Undergraduate Degree in Global Business Management in Halifax. (2022)

Received a Business Administration diploma with a concentration in Marketing. (2018)

Received a Diploma in International marketing in the Netherlands. (2017)

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