Andrea Veintimilla
Visual Designer & Marketer
Talent
Kitchener, WaterlooMember since January 31, 2023
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About
Artist and designer with a concentration on user-friendly tech solutions. Concentrated work experience on tech start-ups, developing entrepreneurial thinking and innovative problem-solving. Collaborated with multidisciplinary teams through product development in fast-paced environments and grown businesses from ideation and prototyping to production.
Experience
Product Designer & Marketing Lead Pronti AI, 2020-2022
- Designed consumer product working in junction with business, tech, and marketing team in a fast-paced startup environmentÂ
- Applied design thinking system to iterate the app’s user experience and interface, successfully increasing user retention, growing app user base from 0 to 650,000Â
- Conducted customer interviews, effectively grasping leaks in retention and conversionsÂ
- Managed team of four content creators, developing a successful organic marketing strategy that grew social media follow base from 0 to 57K, with more than 20M viewsÂ
- Ideated and prototyped features using design thinking workshops, user research and iterative testingÂ
- Used Figma to design UI UX and communicate with front-end and back-end developers.
Education
Bachelor of Fine Arts 2017-2021