Freelance Brand & Web Designer - Midnight Marketing - Katy, Texas, U.S.A (Contractual) / Ahmedabad, Gujarat, India
(2025-10)
- Architect and launch user-centric responsive sites, driving brand visibility and user engagement across 7+ global client projects.
- Build cohesive multi-platform brand identities, design systems, and digital marketing assets.
- Produce visual campaign assets using Adobe Creative Suite to support multi-channel digital marketing initiatives.
Team Lead, Senior UI/UX Designer - Kaushalam Digital Pvt. Ltd. - Ahmedabad, Gujarat, India
(2024-04 - 2025-09)
- Led UI/UX and branding projects for international clients across e-commerce, healthcare, manufacturing, retail, and lifestyle sectors, collaborating with cross-functional design and development teams.
- Established scalable, Tailwind-compatible design systems and UI component libraries in Figma, cutting design turnaround time by 30%.
- Designed targeted Klaviyo email campaigns for international clients, driving a 50% increase in website traffic and boosting sales by 15%.
- Applied Baymard UX principles to redesign key e-commerce user flows, driving a 15% improvement in checkout conversion rates.
- Conceptualized end-to-end brand identities, packaging systems, and visual assets for 5+ national and international brands, elevating market presence across digital and physical touchpoints.
- Produced 50+ multi-channel marketing assets and branded video creatives, maintaining strict visual consistency and driving a 15% boost in cross-platform campaign engagement.
- Optimized Amazon A+ content and product listings for enterprise clients, enhancing visual storytelling and driving a 20% increase in detail page conversion rates.
- Led cross-functional design-to-dev workflows and international client communications, ensuring 100% on-time delivery across concurrent projects.
Senior Visualiser - Almond Branding Strategy and Design - Mumbai, Maharashtra, India (WFH)
(2023-09 - 2024-03)
- Designed high-impact brand identities, structural packaging, and multi-platform social assets for 5+ global and national brands, elevating brand presence across key touchpoints.
- Conducted market research to develop tailored packaging design across CPG sectors (frozen food, snacks, stationery) for domestic and international markets.
- Created a packaging presentation solution for an international chocolate brand, supporting brand identity revival.
Senior Art Director - Hetarsh Creative Force (HCF) - Ahmedabad, Gujarat, India
(2023-05 - 2023-08)
- Re-architected the visual identity and retail packaging layouts for a major national snack brand, ensuring high visual consistency across 7+ physical retail environments.
- Led creative direction for digital marketing campaigns, delivering 12+ branded assets on tight 48-hour turnarounds.
- Designed and redesigned brochures, packaging, websites, and portfolios to enhance brand presentation and digital presence.
Manager, Graphics & Digital Designer - Open Management Pvt. Ltd. - Oxfordshire, England (WFH)
(2020-08 - 2023-04)
- Designed custom merchandise, digital apparel graphics, and UI promotional elements for multi-brand Shopify storefronts, driving a 20% increase in seasonal sales.
- Managed end-to-end creative production for 14+ digital marketing campaigns, aligning user experience across social, web, and email channels.
Art Director - Eight Petals Creative Solutions - Ahmedabad, Gujarat, India
(2019-10 - 2020-07)
- Led a 6-person multidisciplinary design team, executing end-to-end visual identity, UI design, social media, website and application workflows for regional and national accounts.
- Streamlined creative review pipelines, reducing project turnaround time by 20% while maintaining high design standards.
- Executed full-lifecycle marketing campaign – from mood board creation to visual design deliverables successfully generating 1M+ online impressions.
Senior Graphic Designer - Zero Gravity Communications - Ahmedabad, Gujarat, India
(2019-06 - 2019-09)
- Implemented standardized design file organization and asset management workflows, improving cross-departmental collaboration efficiency by 25%.
- Delivered integrated branding campaigns and designs in close coordination with account management and growth teams.
Communication Designer - InventIndia Innovations Pvt. Ltd.
(2018-08 - 2019-05)
Mapped user flows and engineered end-to-end digital product concepts for IoT and hardware-software solutions, spanning UI/UX, website, application, and graphic/visual design.
UI Designer - The News Market (TNM Media)
(2011-02 - 2018-07)
Designed digital experiences and dashboards for global brands including Adidas, Puma, Reebok, IBM, General Motors, Lamborghini, PwC, Rolex, Novo Nordisk, Novartis, and more, partnering with developers on QA and design validation to optimize platform usability.
Graphic Designer - Bioniche Lifesciences Pvt. Ltd.
(2009-12 - 2011-01)
Produced specialized healthcare print collateral and visual communications for nephrology marketing campaigns.
