Andrés Vivanco

Digital marketing and communications professional (journalism background) with over 10 years of experience executing integrated marketing campaigns and driving measurable growth for brands across digital environments. Highly organized and detail-oriented, skilled at managing multiple workstreams simultaneously, identifying challenges early, and delivering initiatives on time and within scope. Experienced in campaign coordination and demand generation, from campaign briefs and email communications to landing page content, event marketing support, and performance reporting.

Strong written and verbal communicator, skilled at coordinating cross-functional teams, external vendors, and stakeholders to keep multiple projects on schedule. Creative, adaptable, and quick to learn new systems and tools. Proficient in Microsoft Office, Google Workspace, and AI-assisted tools such as Claude Code for landing pages design, dashboards, content development, research, and workflow documentation.

Fluent in both English and Spanish.

Marketing Consultant at Sprinter Towing and Auto Repair (2026-03 – Present)

• Launched and executed integrated Meta Ads (Facebook and Instagram) lead generation campaigns, achieving a cost per lead under $7 CAD within the first campaign cycle.
• Managed full-funnel campaign execution — audience building, creative development, and budget optimization — increasing client flow by 20% within the first two months.
• Produced photo and video content supporting campaign performance.
• Delivered performance reporting and campaign metrics analysis, translating data insights into actionable recommendations to improve ROI.

Digital Marketing & Campaign Manager at Acelerador (2016-03 – 2025-07)

• Managed full-funnel marketing campaigns and digital strategy for 10+ concurrent client accounts across multiple industries, consistently delivering measurable growth in leads, enrollments, and brand awareness.
• Drove outstanding results for key clients: 500% Instagram audience growth (Sinzero Wines), 55% increase in students' enrollments in year one (Athletic Study Center), and 15K+ LinkedIn followers built from scratch (Errázuriz Consultores).
• Generated qualified leads through demand generation and enrollment campaigns for clients including ENEL (Fortune 500, B2B), SAFFCO, Verónica Allamand, among many others.
• Developed tailored campaign plans and content strategies for each client account, coordinating timelines and deliverables across teams.
• Oversaw creative and production teams and external vendors across multiple concurrent campaigns, managing workflows and project timelines from briefing through final delivery of digital assets and campaign materials.

Social Media Strategist at iCrossing Latam (Digital Agency) (2014-09 – 2015-08)

• Designed and executed integrated social media and communications strategies for high-profile institutional clients including the Ministry of Foreign Affairs and Universidad Adolfo Ibáñez.
• Developed digital content strategy for Universidad Adolfo Ibáñez, contributing to the university becoming the first in Chile to reach full enrollment that year.
• Produced and managed editorial content for high-profile institutional social media accounts, adapting messaging and tone for both governmental and academic audiences.
• Generated user behavior and campaign performance reports, consolidating analytics data into clear documentation and actionable recommendations that informed ongoing content and media strategy.
• Trained government spokespersons on digital communications and social media best practices.

Communications and Digital Marketing Specialist at Ministry of Foreign Affairs of Chile (ProChile) (2012-09 – 2014-01)

• Built the digital presence and demand generation strategy for a government innovation fund from scratch, driving 900+ applicants through digital channels.
• Organized business events connecting startups with government authorities, coordinating event logistics, invitations, and stakeholder communications.
• Planned and executed digital marketing initiatives to strengthen the Chilean Undersecretary of International Economic Relationships' online presence and public engagement.
• Coordinated the production of institutional communications materials and campaign documentation, including digital content, publications, and public-facing documents aligned with the organization's strategic objectives.
• Supported internal stakeholder engagement efforts by developing clear, targeted messaging for internal and external audiences across digital and traditional communication channels.

Social Media Manager at Media Interactive (Omnicom Media Group) (2010-03 – 2012-08)

• Led the digital marketing team that positioned Falabella as the #1 retail brand on social media in Latam, achieving the most followed Facebook brand page, quadrupling content views, and reaching record-high engagement rates within one year.
• Supervised social media brand positioning for accounts including Citroën, ABCDin, and Clínica Las Condes. Managed digital crisis communications.
• Planned and supervised digital content production and campaign timelines for multiple brand accounts simultaneously, coordinating cross-functional teams of community managers, designers, and copywriters.

Marketing and Communications Specialist at TEDxWaverley (2025-10 – Present)

• Led integrated marketing campaigns for the inaugural TEDx Waverley event, covering social media, content creation, brand development, and email marketing.
• Produced multi-platform promotional assets for LinkedIn and Instagram, SEO-optimized blog posts, event graphics, and video — driving strong community engagement and registration for the event launch.
• Developed press kit and coordinated invitation and communications programs aligned with the brand theme.
• Ensured brand consistency across all communication channels, reinforcing event identity and audience engagement.

Master's degree in Management – Providence University College (2025-08)

Bachelor's degree in Communications-Journalism – Universidad de Santiago de Chile (2003-03 – 2008-06)