Andrew Birchall

Amazon growth leader with 6+ years of hands-on experience scaling brands on the world's largest marketplace.

Currently

Head of Growth Strategy at SwiftStart Inc, overseeing a portfolio generating $15M+ in annual Amazon revenue and ~$5M in advertising spend. Deep expertise in Amazon SEO, PPC, product launch strategy, and emerging AI-driven discovery channels including AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization). Proven ability to drive non-branded keyword acquisition, capture external traffic, and build sustainable organic growth.

Pioneer of AI automation workflows within agency operations, and operator of an independent Amazon wholesale business with $5M+ in cumulative sales.

Head of Growth Strategy - SwiftStart Inc - Remote

(2025-04)

• Lead growth strategy for a portfolio of Amazon brands generating $15M+ in annual revenue, overseeing ~$5M in annual advertising spend across Sponsored Products, Brands, and Display campaigns
• Spearhead AEO and GEO initiatives, optimizing product listings and brand content to capture AI-driven discovery via Amazon Rufus, ChatGPT Shopping, and generative search surfaces — improving share of prompts and organic category visibility
• Drive 133%+ annual growth for one of the fastest-growing cooking brands in the U.S., achieving #2 ranking in its sub-category through non-branded keyword acquisition, external traffic capture, and AI-enhanced listing optimization
• Manage and mentor a team of Growth Strategists on launch strategy, account management, Amazon SEO, PPC, shipment planning, and operational execution across a 40+ brand portfolio
• Lead internal AI automation initiatives, building Claude-powered workflows integrated with ClickUp, Slack, Gmail, Google Drive, and Amazon Seller Central to drive measurable efficiency gains across growth operations
• Conduct strategic onboarding and kickoff calls for all new clients, establishing KPI frameworks, growth roadmaps, and performance benchmarks aligned to each brand's revenue targets
• Contribute to agency content and social media strategy to support SwiftStart brand awareness and lead generation

AI Solutions Contractor - QBR Media - Remote

(2026-05)

Part-Time Contract

• Conduct deep research into agency workflows to identify high-impact automation opportunities, delivering AI-powered solutions that replace manual, time-intensive processes with consistent, scalable outputs
• Recommend and implement end-to-end AI solutions using Claude Projects, Cowork, and Claude Code — leveraging prompt engineering, few-shot examples, and custom Skill workflows to automate reporting, content, and operational tasks
• Build repeatable, team-ready AI workflows that standardize inputs, reduce manual effort, and enable consistent output across entire teams — without requiring custom infrastructure or developer resources
• Integrate live data sources — including Slack, VS Code via Claude Code, and connected platforms — into AI workflows, eliminating manual data gathering and enabling real-time, context-aware outputs for agency teams

Senior Growth Strategist - SwiftStart Inc - Remote

(2024-01 - 2025-04)

• Managed 8 Amazon brands generating ~$8M in annual revenue while overseeing $2M+ in PPC spend and driving full-funnel growth across the Amazon catalog
• Led product launch strategy and international marketplace expansion into Canada, UK, and Australia, managing cross-border logistics, listing localization, and launch PPC for each market
• Achieved #1 Best Seller ranking in the Board Game category (Q4 2024) for a key client through strategic PPC scaling, listing optimization, and promotional execution
• Designed and implemented onboarding programs and training curricula for new Growth Strategists, covering Amazon SEO, advertising strategy, logistics, and client management best practices
• Applied emerging AEO and GEO frameworks to enhance content discoverability across AI-powered search tools, including Amazon Rufus and external generative platforms

Growth Strategist - SwiftStart Inc - Remote

(2022-08 - 2024-01)

• Joined as one of SwiftStart's first North American employees, collaborating directly with the founders to build the agency's operational foundation during early growth stage
• Managed 8 Amazon client accounts generating up to $3M in annual revenue, leading PPC strategy, listing SEO, A+ Content, and product launches from the ground up
• Established internal operational frameworks, SOPs, and client management systems that scaled with the agency as it expanded its client base and strategist team
• Coordinated cross-functional internal teams (PPC, Brand Management, Listing Development, SEO) to deliver high-growth outcomes aligned with client KPIs

Owner / Operator - Amazon Canada Wholesale

(2020-05)

Operate an independent Amazon wholesale business focused on sourcing and distributing established consumer brands across the Amazon Canada marketplace, scaling to $5M+ in cumulative sales.

• Manage the full Amazon lifecycle: supplier sourcing, brand outreach, pricing strategy, listing optimization, inventory planning, logistics coordination with prep centers, and PPC execution
• Developed deep expertise in Buy Box dynamics, competitive pricing strategy, demand forecasting, and scaling profitable wholesale catalogues — applied directly to client growth strategy at SwiftStart

Supply Chain Coordinator - Baby Gourmet Foods Inc. - Calgary

(2020-09 - 2022-01)

• Managed purchase orders, demand planning for raw ingredients, and production logistics for one of Canada's leading organic baby food brands
• Conducted cost analysis on raw materials and coordinated supplier deliveries through SAP Business One, building foundational skills in CPG supply chain and inventory management
• Experience directly applicable to ecommerce inventory planning, 3PL coordination, and shipment management within Amazon Seller Central

Bachelor of Business Administration - Supply Chain Management - SAIT, Calgary (2017 - 2020)