Angel Poisson

I am a seasoned Graphic Designer with extensive experience with branding, content strategy, social media and web design in a conversion-focused marketing environment. I've worked in various industries such as SaaS, B2B, B2C, Federal Government, Retail and Non-Profit Organizations.

Creative Lead/Marketing - Canada Tattoo Supply

(2024-11 - 2026-06)

Responsible for all branding and social media communications and advertisement. Streamline and optimize ecommerce site and ad driven traffic from paid advertisments. Created graphics for social media, website and email campaigns to promote new products and increase existing customer engagement and acquire new customers through new product releases, seasonal sales and promotions. Support in trade show conventions and sales. Built out Shopify/Shop and email list.

Graphic Designer - Cofense

(2022-03 - 2023-07)

Created compelling designs to support conversion-focused global marketing campaigns translating project requirements into a wide variety of impactful graphic design deliverables that span multiple mediums. These include, PPC and social media campaigns, global booth design, full page print advertisements and marketing collateral.

Design Lead - Canadian Association of Occupational Therapists

(2019-05 - 2022-03)

Canadian Association of Occupational Therapist. Direct and execute all associations marketing and membership conversion-focused marketing assets - including bilingual awareness websites, collateral, conference assets, infographics, social media images to support main association initiatives along with network activities. www.oteveryday.ca www.notce-enae.ca

Graphic Lead - Farmlead

(2018-05 - 2018-12)

Directed and executed all company marketing and sales creative assets - including marketing website, collateral, trade show assets, infographics, corporate and sales presentations, social media images.

Art Director - ConceptShare

(2015-02 - 2018-03)

I successfully oversaw the rebranding, marketing and sales creative assets for my company. This included creating a marketing website, industry community website, collateral, trade show assets, infographics, corporate and sales presentations, marketing email campaigns and managing our corporate Twitter feed. Additionally, I worked with external vendors to create a corporate learner video. Our company was acquired by DelTek in June 2018.

Manager, Web Design - J2 Global

(2010-12 - 2014-11)

As the lead designer for j2 product brands such as eFax, Campaigner, and SmartFax, I was responsible for designing web pages, landing pages, web banners, and email campaigns. As a team manager, I was responsible for setting priorities and goals, managing work queues, conducting performance reviews, and handling HR tasks. As the designer, I created the GUI, pages, and icons for the eFax Android app.

Additionally, I designed the SmartFax website and branding from start to finish. This rebrand resulted in a monthly sign-up rate increase of 70% in under four months.

Manager, Web Design - Protus IP Solutions

(2009-01 - 2010-12)

I have experience as a creative director, conceptual leader, and production manager for four web brands. My role involved leading a creative team, which comprised of one designer and three developers, to develop robust branding strategies that supported marketing communication programs. I was responsible for designing websites, landing pages, email campaigns, and other supporting collateral.

Lead Designer - Protus IP Solutions

(2006-06 - 2009-01)

I played a key role in shaping the company's corporate and product websites by contributing substantially to their conceptualization, design, and development. Additionally, I was responsible for creating successful conversion-focused lead nurturing email campaigns that won awards. I also designed the user interface for web applications such as MyFaxCentral and my1voiceCentral, including creating navigational icons.

Working closely with the Product Management team, I created information architecture and storyboards. Furthermore, I designed and supervised the production of professional collateral for multiple products and the corporate brand. After researching the latest trends and best practices for email marketing, I overhauled all the company's lead nurturing emails.

As a result, the monthly acquisition of leads increased to as high as 22,000 new seats per month.

Graphic Technician/Printing - Algonquin College

Web Design/HTML - Digital Publishing - Rowland & Associates