VP, Project/Business Management
JMD Buildwell, Mississauga ON, 2018 to Present
- Manage three businesses with day-to-day operations: communications, contracts, staff and vendor management, basic bookkeeping, and budgets. Administer three commercial tenanted properties.
- Handle administration for six residential properties, including: assisting in the purchase and/or sale process, working with realtors and lawyers, securing insurance, leasing, financing, and maintenance.
- Recommend, initiate, and drive process improvements with business technology solutions, policies and procedures. Took the company from having no bookkeeping system in place to running a well-organized accounting and reporting process.
- Oversee the development of five commercial properties, including site selection, due diligence, development strategies with planners, cost analysis, and planning the purchase and/or sale process.
- Make and drive decision-making across various projects, while coordinating diverse teams and resources, including project managers, architects, engineers, and contractors to complete objectives.
Marketing Manager
OpenAire Inc., Oakville ON, 2015 to 2018
Established, budgeted, and implemented an international marketing platform to raise the company’s profile. Focused on project management, communications, campaigns, digital marketing, and events.
- Increased press releases by 600% annually, with media pick-ups increased by 150%; reaching 1,440 views per release.
- Managed 6-8 international trade shows per year, returning an average of 45 leads per show that landed multi-million-dollar projects.
- Led remarketing program to increase paid and organic web presence, reaching the #1 and #2 search rank respectively with an 80% impression rate.
- Optimized the company website and improved SEO, resulting in 74% of traffic from new visitors.
- Improved responses to email campaigns and quarterly newsletters via Mailchimp, reaching an average open rate of 18%.
- Drove strategic digital marketing and social media, increasing followers by 30%, likes by 75%, and leads by 10%.
- Managed photography and videography projects, which aided in landing two million-dollar projects in less than a year.
Fundraising: Campaign, Themed Builds & Events Manager
Habitat for Humanity Halton - Mississauga (HFHHM), 2015 to 2015
HFHHM is one of 58 not-for-profit Habitat affiliates across Canada that creates and promotes safe and affordable home ownership options to alleviate the cycle of poverty in its community.
- Led HFHHM’s 7th Annual Golf Classic, an event that sold out (two months in advance) for the first time and raised four times the amount of previous years’ galas, totalling $100,000.
Fundraising: Marketing and Communications Manager
Habitat for Humanity Halton - Mississauga (HFHHM), 2010 to 2015
Spearheaded and implemented integrated strategic marketing plans for HFHHM. Managed projects for the expansion and promotion of the ReStore to increase brand awareness and messaging. Directed a team of 15 and liaised with marketing agencies.
- Raised the position of Habitat’s Burlington ReStore at a provincial level from #4 to #1 (2010-2013), and at a national level from #7 to #2 (2010-2014) through the implementation of strong marketing strategies.
- Helped 44 new Habitat partner families make the dream of home ownership a reality.
- Managed the development of marketing materials to increase ReStore salvage donations by 28% in 2013, attracting greater volunteer numbers and family applicants in Halton-Mississauga.
- Planned, developed, and drove the implementation of strategic marketing, communications, and events.
- Launched a new website (within 9 months of starting in the position) and introduced e-newsletters (Constant Contact) and new social media accounts.
- Directed, managed, and mentored a team of writers, designers, digital experts, marketers, merchandisers, photographers, videographers, and event specialists.
- Established recognition and stewardship plans to cultivate, retain, and re-engage past partnerships, including a successful fundraising marketing case for support to increase the number of home builds per year.
Marketing and Communications Consultant
Health First Network (HFN), Burlington ON, 2003 to 2010
Managed, budgeted, and implemented national marketing programs, including advertising, digital marketing, merchandising, marketing collateral, consumer promotions, and events. Managed one direct report and worked with various marketing agencies.
- Managed the production of the national industry-leading bilingual flyer program (12 million flyer impressions per year).
- Delivered marketing programs that increased national purchases by an average of 20% and grew membership enrolment by 30% over seven years.
- Supported the HFN private label’s new product launches, doubling the number of SKUs over four years.
- Launched and managed a new HFN website (intra/internet).
