Senior Graphic & Brand Designer at AltaGas Ltd. (TSX: ALA) (2024-12 – Present)
Contract
- Unified three customer-facing brands — Washington Gas, WGL, and SEMCO Energy — serving ~1.7M utility customers under one visual system, designing and winning stakeholder approval for shared type, colour, and graphic language.
- Built the full post-refresh design system (type, colour, 3D, photography, and motion tokens) in Figma and Adobe libraries, cutting asset-production time 25% and off-brand usage 35% (supervisor-reported, tracked in Asana).
- Sourced a corporate typeface for $460 against a typical ~$15–20K corporate license — researching foundries and negotiating usage quotes across AltaGas, WGL, and SEMCO — without compromising the system.
- Delivered multi-channel campaign and executive communications for audiences of 50,000+ (advertising, social, leadership decks), with QA review across a team of 3+ designers.
Brand Designer at IAM Studio (2024-10 – Present)
Freelance (concurrent with contract work)
- Brand identities and design systems for businesses across energy, healthtech, SaaS, and nonprofit — clear, distinctive positioning for organisations that need it.
- Production specialism: ensuring creative ships exactly as intended, from concept through to final delivered file or printed piece.
- Commercial and portrait photography — product, brand imagery, and portraiture for clients across the EU and North America.
Brand Designer at Edenlab (2024-01 – 2025-01)
Contract / Remote
- Owned the full brand rebuild of Kodjin, a healthcare data-interoperability SaaS, delivered within a one-year contract.
- Refreshed the logo to sit emotionally closer to the original FHIR / HL7 flame, sharpening legibility at small sizes used in white papers, favicons, and UI.
- Shipped a complete identity system and brand guidelines built for the regulated healthtech space, and relaunched the website for sharper positioning and visual clarity.
- Built a library of elements, tokens, and components that cut marketing, web, and digital production time ~15% for other designers, developers, and contractors.
- Designed the full marketing surface — white papers, reports, sales decks, conference assets — plus team merchandise that lifted recognition at partner events.
Digital Designer — Communications at Calgary Counselling Centre (2022-08 – 2024-06)
Full-time / Hybrid
- Grew digital, social, and web inquiries 22% YoY (measured via web, social, and email analytics) by refreshing the NDSD identity — Alberta's free depression-screening program — into a human-centred system.
- Drove 2–3× higher engagement on video content versus static posts across every owned channel.
- Cut content-prep time 15% by building a reusable marketing-materials system in Figma and Canva, letting comms staff update content independently.
- Served a 60+ year mental-health institution reaching thousands annually across five service areas in 12+ languages.
Communication Designer at L.K. Sense IT Solutions (Techiia Holding) (2020-06 – 2022-07)
- Cut design time 15–20% for partner teams by creating a guidelines-and-component-library system reused across other Techiia companies.
- Owned Fleetsy end-to-end — a US-market rental-tracking platform across iOS, Android, web, and launch campaign — leading visual and brand design.
- Led brand and visual communication across multiple consumer products for international audiences; managed a two-person design team.
