Arissa Daby

I am a 3rd year student at the University of Toronto studying international development and city studies with a concentration on sustainability. I have spent most of my professional career and personal endeavours in social media and marketing. I have run and managed my personal YouTube channel for 4 years and currently do the marketing and recruitment for my university's dragon boat team.

Marketing and Recruitment, Crimson Dragon Boat, Scarborough, Canada, 2023-2024

• Developed and executed dynamic marketing strategies to enhance the visibility and brand presence of the university dragon boat team
• Managed the teams social media accounts and conducted targeted sponsor outreach initiatives
• Created TikToks, Reels, and Instagram posts and stories for the team
• Participated in regular meetings, contributing to valuable insights into marketing and recruitment strategies
• Produced detailed meeting minutes to document action items, decisions, and follow-up tasks.

• Collaborated directly with the owner to drive marketing initiatives, actively participating in the end-to-end process, from conceptualization to execution, to enhance brand visibility and engagement.
• Executed on-location photoshoots, showcasing the company's products in diverse environments, resulting in a visually compelling marketing collateral that contributed to increased customer interest and brand recognition.
•  Implemented time-efficient strategies during the production phase, optimizing bottling and labeling processes.

• Successfully completed two full semesters of intensive project management course work, gaining comprehensive understanding of project lifecycle, methodologies, and tools
• Developed and presented two detailed project concept notes within the social sector, demonstrating the ability to articulate project goals, objectives and potential impact.
• Led risk management and financial management activities for proposed projects, ensuring identification, analysis, and mitigation of potential risks, as well as effective budgeting and resource allocation
• Conducted in-depth research for a significant project focused on reducing waste at the Deonar landfill in India, contributing valuable insights to the development of sustainable waste management strategies.

• Conducted a comprehensive jurisdictional scan on plastic pollution, focusing on OECD countries including Switzerland, Norway, Canada, and Poland.
• Performed in-depth research and analysis of laws, policies, and strategies implemented by the selected countries to address plastic pollution.
• Compiled and synthesized findings into actionable insights, providing a detailed overview of regulatory frameworks, best practices, and challenges in the field.
• Collaborated with cross-functional teams to integrate jurisdictional insights into the development of effective strategies for mitigating plastic pollution.

• Conducted a comprehensive literature review including a SWOT analysis of the single-use plastic directive on reducing plastic pollution.
• Compiled and synthesized findings from academic literature on the EU’s single-use plastic directive
• Performed a SWOT analysis consisting of employment, research and funding, extended producer responsibility scheme, legislation approach, and its shift towards a circular economy.

• Conducted comprehensive safety audits for both campus facilities and the Scarborough GO Train Station for the analysis of womens and disabled transportation and facility equity. Responsibilities included:
• Implementing thorough inspections of physical structures, equipment, and operational procedures.
•  Identifying potential hazards and evaluating existing safety measures
• Generating detailed audit reports, outlining findings, recommendations, and compliance status.
•  Conducting employee training sessions on safety protocols and emergency procedures.
• Maintaining up-to-date knowledge of relevant safety regulations and industry best practices.

• Collaboration with External Partners: Worked closely with the Northern Forestry Centre (Canadian Forestry Service), World Wildlife Fund New Brunswick, International Centre for Integrated Mountain Development in Nepal, Professional Foresters of New Brunswick, New Brunswick Climate Change Research Collaborative, and the Canadian Rivers Institute
• Research Projects: Conducted a series of research projects with a focus on forestry, climate change, and socio-economic factors. Included specific projects related to m-charts, meteorology maps, future climate projections, and quantitative socio-economic characteristics.
• Data Analysis: Utilized advanced data analysis techniques to extract meaningful insights from collected data. Proficient in analyzing and interpreting data related to meteorology, climate change, and socio-economic variables
• Data Presentation: Developed and presented visualizations of data using tools like m-charts for meteorological data, maps for climatic projections, and graphical representations for socio-economic characteristics. Ensured that data presentations were clear, accurate, and tailored to the audience
• Interdisciplinary Work: Collaborated across disciplines, bridging forestry, climatology, and socio-economic studies to provide a comprehensive understanding of the issues at hand.Integrated findings from different fields to contribute to a holistic perspective.

Honors Bachelors of Arts and Sciences, University of Toronto Scarborough, 2025

Courses: Environmental Planning, Environmental Conservation and Sustainable Development, Sustainability in Practice, Microeconomics, Macroeconomics, Social City Planning, Media and Development, Project Management, Qualitative Geographical Methods, Women, the Environment and Change, Digital Media, Canadian City Planning