Senior Product Marketing Manager - TrustArc - Vancouver, Canada
(2024-07 - 2026-07)
- Initiated and led the implementation of agentic AI competitive intelligence workflows across 10+ competitors, combining source-backed, human-reviewed research with connected market data to deliver deal guidance in the tools sales teams already used, influencing about $60,000 in monthly revenue.
- Built search- and AI-optimized comparison and migration pages that turned technical differences into clear buyer guidance and drove evaluators to product pages and sales conversations.
- Led positioning for TrustArc's shift to an AI-powered privacy platform, aligning executives, Product, and go-to-market teams around one differentiated story across nine products.
- Led go-to-market execution for four major launches that contributed $3 million in annual recurring revenue and helped increase average deal size by 10%.
- Led product marketing for an embedded integration platform that replaced fewer than 20 legacy integrations with access to 300+ connectors, shaping pricing, packaging, implementation, communications, and training.
Content & Special Projects Marketing Manager - TrustArc - Vancouver, Canada
(2023-10 - 2024-07)
- Led core positioning and messaging for the TrustArc.com relaunch, including the homepage, "Why TrustArc" page, navigation, metadata, and supporting product content, strengthening the company's primary organic search and AI-answer surface.
- Sole-authored long-form buyer-education assets across Trust Center, Global CBPR, Privacy Integrations Cookbook, and "Choosing the Right Privacy Certification," translating complex regulatory, certification, trust, and technical topics into clear narratives for business buyers.
- Produced long-form buyer education grounded in subject-matter expert interviews and legal review, translating complex privacy, compliance, certification, and AI topics into clear content for demand generation and sales conversations.
Digital Marketing Manager - SME Strategy Consulting - Vancouver, Canada
(2022-05 - 2023-09)
- Led a team of 5 content writers and 3 marketing specialists to launch an SEO-centric omnichannel strategy, emphasizing visually engaging content and consistent brand design. Drove $3M in revenue in 2022.
- Ensured consistent 1st-page Google ranking for over 200 strategic planning keywords in the USA and Canada, including highly competitive terms like Stakeholder Engagement and Business Strategy Consultant.
- Achieved over 100% growth in podcast listens by collaborating with designers to enhance web aesthetics and user experience, increasing plays from 250,000 to 500,000 within a year.
Product Marketing Manager - Todlr - Delaware, USA
(2021-07 - 2022-04)
- Conducted extensive user interviews and competitor analyses to shape product roadmaps, ensuring alignment with evolving web design trends and user flows.
- Teamed with designers to improve in-app messaging, reducing churn by 25% through iterative testing and usability feedback.
- Formulated go-to-market strategies, identified brand partnerships, and established our unique value proposition, driving over 8,000 waitlist sign-ups within 9 months.
- Conducted user interviews and cultivated relationships with early adopters, leveraging insights to shape the brand's communication tone and content strategy. Led the creation of targeted marketing campaigns and content that resonated with customers, resulting in a 15% increase in conversion rates.
Community Engagement Manager - Invest Bamboo - Lagos, Nigeria
(2019-12 - 2021-06)
- Managed all social media handles, pages, posts, marketing, and promotions across social media platforms and blogs. Growing its online community base from 7K followers to 42K followers on all platforms in a year.
- Wrote video scripts for the company's stock market course on YouTube, simplifying financial jargon and achieving over 70k combined views in 7 months
- Managed 10+ influencer marketing campaigns and acted as the company's primary point of contact for both domestic and internationally based influencers leading to a 30% active increase in our UK and US customer base.
