Ashleigh Smith

Creative Operations and Quality Assurance specialist with 6+ years of agency experience in fast-paced marketing and advertising environments. Skilled in building QA processes, improving workflow efficiency, managing Digital Asset Management systems, and coordinating cross-functional teams. Recognized for exceptional attention to detail, operational discipline, and the ability to translate complex creative requirements into structured, high-quality outputs.

Experienced in leading award submissions for top-tier agencies, contributing to multiple Effie, Clio, Marketing Awards and CMA wins.

Quality Assurance & Creative Operations Associate at Diamond (2022-06 – 2025-10)

• Designed and implemented streamlined workflows across creative and production teams, reducing turnaround times and improving collaboration.
• Introduced efficiency metrics to track project progress and identify bottlenecks.
• Acted as a liaison between creative, account management, and technical teams to ensure alignment on project deliverables.
• Facilitated communication between departments to maintain consistency in brand messaging and execution.
• Coordinated award submissions for Effie, Clio, Marketing Awards, and CMA entries—resulting in multiple wins.
• Recognized as a Judge for the Canadian Marketing Association (2025), reflecting industry expertise and credibility.

Quality Assurance Specialist at Diamond (2021-02 – 2022-06)

• Performed comprehensive QA checks for all creative outputs, ensuring accuracy in copy, layout, branding, and technical specifications.
• Identified recurring quality gaps and contributed recommendations that improved overall studio production standards.

Quality Assurance Specialist at FCB Toronto (2019-04 – 2021-01)

• Built and implemented the agency's first formal proofreading and QA process, introducing structured review steps and quality benchmarks.
• Managed task delegation to proofreaders, optimizing workflow efficiency within the studio and reducing turnaround times.
• Conducted high-volume QA reviews across digital, print, and integrated campaign materials, increasing client satisfaction and reducing revisions.
• Established QA guidelines that became the studio's reference point for accuracy and brand consistency.
• Created checklists and templates to ensure uniformity across campaigns.
• Partnered with creative directors, copywriters, and account managers to align QA standards with client expectations.
• Acted as the bridge between production and client services, ensuring smooth delivery of assets.
• Trained junior proofreaders and freelancers on QA protocols, raising overall team performance.
• Provided ongoing feedback and coaching to improve accuracy and efficiency.
• Monitored error trends and produced reports that informed workflow adjustments.
• Recommended process improvements that reduced revision cycles and improved client trust.

Bachelor's Degree in Financial Management – Varsity College

Postgraduate Certificate in Marketing Management – Seneca College