Ashton Hiebert
Workforce Strategy & Business Development | Industrial Construction & Automation
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About
Results-driven Business Development and Workforce Strategy Leader with extensive experience in industrial construction, material handling, and automation project environments. Proven in building and scaling skilled trades teams for complex, multi-site, and fast-track initiatives. Combines authentic field-level execution expertise with strategic client engagement to deliver reliable workforce capacity, accelerate project timelines, and strengthen operational resilience.
Offers organizations a distinctive combination of operational insight and business development capability that enhances workforce planning precision, mitigates execution risk, and supports sustainable growth through trusted client partnerships.
Experience
Business Development Manager - Blueforce Logistics
(2026-02)
- Lead national business development across industrial construction, automation, and logistics sectors, positioning scalable workforce solutions to address critical labour constraints and project execution challenges.
- Develop and expand enterprise-level relationships with contractors and industrial clients, translating operational requirements into strategic, long-term workforce partnership frameworks.
- Deliver flexible, high-volume workforce solutions for shutdowns, installations, maintenance programs, and seasonal ramp-ups, directly enabling clients to meet production and project milestones.
- Align recruiting and deployment pipelines with high-volume demand and compressed timelines, ensuring reliable capacity and responsiveness for time-sensitive industrial operations.
Workforce Manager - Blueforce Logistics
(2022-03 - 2023-02)
- Directed workforce mobilization across multiple industrial projects and geographic regions, coordinating high-volume deployment of skilled trades under demanding schedules.
- Managed client expectations, site readiness assessments, and field execution coordination to support seamless integration of personnel and minimize operational disruption.
- Established processes for efficient scaling of workforce resources in response to fluctuating project demands, contributing to reliable service delivery and client satisfaction.
Sales / Workforce Lead - Axiom Material Handling Solutions
(2023-02 - 2026-02)
- Led workforce planning and sales support for large-scale material handling and automation projects, including strategic coordination for the Amazon fulfillment facility in Vancouver, BC, and major copper mine racking and material handling installations.
- Translated detailed project scopes into accurate labour forecasting and phased deployment strategies, ensuring alignment between client requirements and available skilled resources.
- Oversaw end-to-end workforce logistics—including scheduling, onboarding, and site readiness—supporting successful project execution and client operational continuity.
Owner / Operator - ABI Industrial Inc.
(2019-08 - 2026-02)
- Founded and operated an industrial contracting business serving commercial and industrial sectors, delivering mechanical, structural, and installation-based project solutions.
- Managed full-cycle operations encompassing estimating, workforce assembly, scheduling, and client delivery, consistently achieving project objectives for quality, safety, and timeline performance.
- Built sustainable client relationships through reliable execution and responsive service, establishing a foundation for repeat engagement and operational credibility.
Owner / Operator - Contracting Services
(2009-01 - 2019-09)
- Delivered construction management and skilled trades services across residential, commercial, and industrial projects, overseeing diverse scopes including carpentry, mechanical, structural, and basebuilding work.
- Led crews and managed full project lifecycles from planning through completion, maintaining accountability for quality outcomes, client communication, and schedule adherence.
Infantry Soldier - Canadian Armed Forces
(2006 - 2009)
- Developed foundational leadership, discipline, operational execution, and composure in high-pressure environments—capabilities that directly support effective team coordination, decision-making, and resilience in dynamic industrial project settings.