Athena Afshar

Visual designer with an architect's eye for structure and 10+ years turning early-stage ideas into polished visual systems — across brand identity, UI, marketing, packaging, and editorial. I've shipped 15+ brand systems, designed a mental health app that grew to 12,000+ users, and supported consumer products with 700,000+ sales.

Creative Lead / Product & Marketing Designer at Enrilo (2025-01 – Present)

• Lead visual design for Belonging Games, a plug-and-play K–5 enrichment product — owning the visual and content packaging system that positions it as ready-to-use for educators and program decision-makers.
• Designed 400+ activity packs and cultural-event materials, building a scalable visual system for daily enrichment content.
• Designed 10+ websites, landing pages, and digital interface layouts that translate product ideas into clear flows and user-friendly presentations.
• Created 100+ marketing assets including LinkedIn visuals, product mockups, sales materials, and presentation decks.
• Collaborated on product planning and activity structure to make daily enrichment easier for educators to run.

Brand, UI & Digital Product Designer at Colorful Zone (2021-09 – 2024-12)

• Delivered brand, UI, website, app, and marketing design for 20+ clients across wellness, mental health, education, AI, clinic, lifestyle, entertainment, and startup projects.
• Designed UI and art-directed the visual style for Joyi, a mental health app that reached 12,000+ users within 6 months of launch.
• Designed 30+ websites and landing page experiences, including product pages, campaign pages, and marketing layouts.
• Designed 10+ apps and digital product interfaces UI screens, onboarding flows, dashboards, and app store visuals.
• Developed 15+ brand identity systems including logo, typography, color, and brand presentation for client and internal projects.
• Contributed editorial design to The Colorful Post, a wellness and mental health print magazine.

Graphic Designer / Digital Marketing Designer at Freelance + RangiRangi (2015 – 2021)

• Designed digital and print products for RangiRangi, a youth-focused lifestyle and wellness brand — work that supported 700,000+ product sales over five years.
• Created planners, worksheets, packaging, social media visuals, editorial layouts, and campaign assets for consumer wellness products.
• Prepared print-ready files and launch materials across multiple product releases.

Architecture – Art University of Tehran (2012)