Awais Javed

Senior Shopify Developer with 7+ years of end-to-end experience across freelance, agency, and in-house brand environments. Currently the sole developer at BedVoyage, with full ownership of storefront performance, theme architecture, and conversion. Previously delivered GTmetrix performance improvements from 61% to 85% (C to A grade) through targeted engineering across multiple client stores.

Specializes in clean, reusable custom section and template systems, legacy theme refactoring, and building storefronts that load fast and convert well. Comfortable working directly alongside a CTO to align on technical decisions and equally capable of executing independently. Proven ability to manage multiple brand stores simultaneously – from initial build through to ongoing optimisation – without sacrificing quality or consistency.

Shopify Developer at BedVoyage (2025-10 – Present)

Sole developer for a bamboo bedding DTC brand – full ownership of theme, performance, and conversion.

• Audited and resolved Core Web Vitals issues (LCP, CLS, INP) across product and landing pages, bringing the store within Google's recommended thresholds.
• Built a library of reusable custom sections and templates, cutting marketing page delivery time by removing developer dependency for routine builds.
• Ran a structured A/B testing programme across PDPs and checkout – each test tied to a measurable conversion hypothesis with clear success criteria.
• Completed a full theme refactor: removed dead code, enforced consistent naming conventions, and restructured sections for long-term maintainability.
• Managed all platform maintenance and bug resolution, maintaining zero-downtime stability across a live, revenue-generating storefront.

Shopify Developer at Après Nail (2024-02 – 2025-09)

In-house developer for a fast-growing beauty brand – theme build, analytics infrastructure, and CRO delivery.

• Built and customized the full Shopify theme from base to production – designed for brand alignment, mobile performance, and marketing team agility.
• Implemented GA4, GTM, Klaviyo, and HotJar from scratch, establishing a reliable full-funnel analytics stack used across all campaigns.
• Integrated loyalty rewards API and multiple third-party apps, extending store functionality without degrading page load performance.
• Applied CRO strategies to the checkout flow – reduced friction at key drop-off points and contributed to measurable uplift in completed purchases.
• Worked directly with design, marketing, and product teams – translated briefs into production-ready Shopify builds on tight timelines.

Shopify Frontend Developer at Captains & Cowboys (2022-04 – 2024-02)

Agency-side developer managing multiple client stores simultaneously – custom builds, UX improvements, and performance delivery.

• Delivered custom theme builds across a portfolio of DTC clients – each requiring distinct brand implementation, with consistent quality standards throughout.
• Improved performance scores and UX patterns across multiple stores, contributing to reduced bounce rates and increased conversion across agency client accounts.
• Integrated and configured Shopify apps cleanly – adding functionality without introducing tech debt or performance overhead to production themes.
• Maintained rigorous QA practices across all client projects, catching regressions before launch in fast-paced sprint cycles.

Shopify Developer at CreArtive Digital Agency (2019-08 – 2022-04)

Part-time agency role – Shopify customisation, UX improvement, and performance optimisation across a client portfolio.

• Delivered a GTmetrix grade improvement from 61% to 85% (C/E → A) – achieved through script deduplication, deferred loading, LCP lazy-load fixes, and GTM cleanup.
• Customised themes to match client brand identities precisely – handling both design implementation and technical build end-to-end.
• Managed multiple client accounts concurrently, developing strong context-switching habits and consistent cross-store standards.

Freelance Shopify Developer at Fiverr & Storetasker (2018 – Present)

Parallel freelance practice – 100+ completed projects spanning theme builds, performance fixes, and custom features for DTC brands.

• Built a strong delivery record across both platforms – handling full project ownership from scoping through to QA and launch across a wide range of store types.
• Developed rapid context-switching ability across niches, codebases, and client types – a direct asset when managing a multi-brand aggregator portfolio.
• Developed rapid context-switching ability across niches, codebases, and client types – a direct asset when managing a multi-brand aggregator portfolio.

BSC in Computer Software Engineering – University of Engineering and Technology, Taxila, Punjab (2015-19)

Certification in Creative Website Design (Shopify) – Growth Collective