Ayush Bataviya

Motivated Digital Marketing enthusiast with hands-on experience in content strategy, SEO, social media marketing, and performance analytics. Skilled in creating SEO-friendly, mobile-first content, managing content calendars, and tracking KPIs using Google Analytics. Passionate about data-driven marketing, campaign optimization, and conversion-focused growth.

Invigilator and Supervisor - BITTS Testing Services

(2026-07)

• Invigilated IELTS, CELPIP, and other computer- and paper-based examinations while maintaining strict security, compliance, and testing standards.
• Verified candidate identification and eligibility and managed check-in and examination procedures.
• Enforced exam rules, time controls, and conduct guidelines to maintain test integrity and fairness.
• Monitored testing rooms and systems, addressing irregularities and technical issues according to established protocols.
• Documented incidents and candidate concerns while maintaining confidentiality and professional communication.
• Supported exam setup, room preparation, and post-exam procedures to ensure smooth test sessions.

Marketing and Social Media Assistant (Co-op placement) - Bix Co Events

(2025-03 - 2025-09)

• Created, scheduled, and managed mobile-first, SEO-optimized content for Instagram, TikTok, and LinkedIn to support brand growth and engagement KPIs.
• Maintained a structured content calendar, ensuring alignment with business goals and campaign timelines.
• Monitored social media performance using analytics tools, tracking reach, impressions, clicks, and engagement to support campaign optimization.
• Conducted market research and digital trend analysis to identify content and growth opportunities.
• Assisted with basic video production, including brainstorming, shooting support, and short form editing.
• Optimized workflows using Buffer, Canva, CapCut, and performance dashboards.

Digital Marketing Internship - IIDE (Indian Institution of Digital Education)

(2024-07 - 2024-10)

• Gained hands-on experience in SEO, content optimization, performance marketing fundamentals, and video marketing.
• Wrote SEO-friendly blog content using keyword research and on-page optimization techniques.
• Learned campaign performance tracking, Google Analytics reporting, and data interpretation.
• Trained on Google Workspace, Bitly, Quora, Google Sheets, Google Data Studio, and analytics tools.
• Participated in weekly trend analysis and industry learning sessions.

Diploma - Advertising Media Management - Humber College (2024-09 - 2025-09) Toronto, Canada

Certificate - Digital and Content Marketing - York University (2024-01 - 2024-08) Toronto, Canada

Bachelor's - Banking and Insurance - KES College (2019-06 - 2022-04) Mumbai, India