Pankti Vyas

Creative marketing professional with hands-on experience in social media management, content creation, and digital marketing. Skilled at creating high-performing content, growing social media communities, and using analytics to optimize campaign performance. Passionate about building authentic brand experiences, increasing audience engagement, and supporting marketing initiatives that drive measurable results.

Business Analyst - Marketlr Inc. - Kitchener

(2025-02 - 2025-03)

• Gathered and documented business requirements for 15+ clients, contributing to a 95% client satisfaction rate and improved client retention.
• Identified workflow improvements that reduced campaign setup time by 15%, enabling clients to launch marketing campaigns more efficiently and improve customer engagement by 10%.
• Developed 20+ user stories to support AI-powered marketing solutions, helping clients increase qualified leads by 15% while contributing to 8% growth in Marketlr's client base.

Social Media Manager - Sunday Beauty Boutique - Vancouver - Remote

(2021-07 - 2024-07)

• Analyzed campaign performance, website traffic, and engagement metrics, contributing to a 20% increase in followers and a 15% increase in engagement across social platforms.
• Monitored KPIs and prepared performance reports that informed content strategy, contributing to a 22% increase in blog readership and a 5-minute increase in average time spent on the website.
• Collaborated directly with the business owner to develop and execute marketing initiatives, managing content across multiple platforms to support business objectives, audience growth, and brand consistency.

Social Media Assistant - See Your House Now - Kitchener

(2022-09 - 2023-02)

• Managed data accuracy for 50+ active real estate listings across various digital platforms through regular updates and validation.
• Reviewed, organized, and maintained listing information across multiple platforms to ensure consistent and reliable property data.
• Conducted market and audience research to support content recommendations, contributing to real estate posts averaging 500+ views.

Social Media Marketing Intern - Nail Diva - Toronto

(2020-02 - 2021-05)

• Coordinated daily content across multiple social media platforms, contributing to a 20% increase in follower engagement during the internship
• Conducted outbound cold calls to qualify business prospects and identify sales opportunities, contributing to a 6% increase in overall sales.
• Researched market trends and competitor activity to support content planning and marketing initiatives.

Advanced Diploma - Computer Programming and Analysis - Seneca Polytechnic (2024-01 - 2026-04)

Certificate - Social Media Marketing - George Brown College (2021-05 - 2022-06)

Advanced Diploma - Fashion Business Management - Seneca Polytechnic (2017-09 - 2020-04)