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Azra Gani

Azra Gani

Sr. Event Producer

Talent
Toronto, ON, CanadaMember since July 24, 2026
Project ManagementClient LiaisonVendor ManagementStakeholder ManagementPre-production PlanningProduction Schedule ManagementHealth & Safety ProcessDocumentationCommunicationProject Management Programs
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Project ManagementClient LiaisonVendor ManagementStakeholder ManagementPre-production Planning

About

Event Producer with 12+ years of multidisciplinary experience across various event mediums including; arena tours, tech conferences, major sporting events, experiential festivals, music festivals, book tours, PR events, film sets. Highly empathetic, expertly organized, process driven and detail oriented. Team leader for 500+ teams.

A+++ talent and client liaison. Diplomatic, driven, communication forward. Fast paced executant and learner with special interests in travel, literature, sports and psychology. Proficient in project management programs.

Quick learner for the rest. Thrives in chaos and high pressure environments. Autonomous initiative taker with the warmth of a team big sister.

Experience

Event Producer - Web Summit - Worldwide

(2023-10)

Event Producer for the Web Summit Tech Conference at large scale in three regions: North America, Middle East and Europe.

  • Focus on developing internal processes up to a global operational standard: best practices in pre-production planning, production schedule management, client and supplier onboarding, vendor management, site reviews, health & safety process, internal stakeholder management.
  • Creating internal and external documentation to highlight operational proceeds and standards, cohesively assess risks and contract teams to cover gaps in on site execution.
  • Navigate regional political landscapes to ensure smooth onboarding and operations, including the client facing management of local and international government entities with stakes in the event.

Event Producer - Azzy Productions - Worldwide

(2014-04 - 2023-10)

Freelance Event Producer, Tour Manager and Production Coordinator on a global scale: Netflix (Major IP), Soundstorm Music Festival, Formula E Riyadh, Sooks Productions, On Board Experiential (Nike Run With Hart), YouTube, Grucci Fireworks Inc, Penguin Random House Canada, The Weeknd.

  • Planning, overseeing and executing full event/touring/production cycles from pre-production to final reconciliation.
  • Building and maintaining relationships with internal and external stakeholders, local contractors, teams, talent and clients.
  • Developing teams' individual and unit skills to ensure the most efficient delivery while maintaining individual capacity, involvement and satisfaction. Playing to individual and team strengths.
  • Introducing cohesive processes, easily replicable documentation and clear guides.
  • Tested relentlessly in high pressure situations.
  • Proficient travel experience, utilized well in pre-production planning.

Event and Partnerships Manager (Contract) - Penguin Random House Canada - Toronto, ON

(2019-05 - 2020-05)

  • Developed and implemented the Event and Partnerships department in-house.
  • Created internal processes for company-wide use.
  • Led departmental training, introduced consistent evaluation milestones and post mortem review structures to measure KPI's.
  • Formed key partnerships: Fan Expo Canada, Air Canada, Escape Manor, One Of A Kind Festival.
  • Left behind a department ensuring PRHC would be an experiential event force, elevating event development, processes and execution for scaling in-house events independently.

Education

Bachelor of Arts - History - York University (2010-04 - 2014-04)

Skills

Sr. Event Producer

Reviews

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