- Manage a diverse portfolio across Healthcare (all divisions), Commercial & Retail sectors within the EMEA region.
- Develop and implement strategic plans to grow the customer base and build strong, long-lasting customer relationships by deeply understanding their business needs.
- Understand category trends and customer needs to develop proposals and presentations to communicate value propositions.
- Develop and implement business strategies to achieve short- and long-term goals in the key areas, i.e., market expansion, product development, market penetration, and the organization’s future growth.
- Negotiate new contracts to ensure the best terms and conditions and develop supplier/vendor relations to secure cost-effective solutions that deliver optimal value.
- Collaborate with stakeholders on new product launches, promotions, advertising, and public relations activities.
Key Achievements
- Managed the product implementation through the healthcare, commercial & retail in EMEA regions, finding reliable partners in each country.
- Expanded the market territory in EMEA by achieving a new sale at a strategic customer account in all fields, such as Royal Palaces & Clinics, MOH & Private customers, and factories.
- Prospected and closed deals through aggressive sales techniques, custom product offerings, and integrated solution selling to deliver profitable growth/margin.
AL FAISALIAH MEDICAL SYSTEMS (FMS)
Country Manager-Saudi Arabia (EP), Bahrain & UAE / Bahrain Branch Manager-Bahrain/ Eastern
Province Branch Manager-KSA Jun 2006 – Dec 2019
- Managed branch operations, including sales and marketing, to achieve consistent sales and market share growth for a broad medical equipment portfolio.
- Conducted market research and analyzed trends to identify customer needs, competitor activity, and sales potential and determine product/service offerings, pricing, and credit policies based on market insights.
- Mapped staffing requirements, recruited and hired qualified personnel, and fostered a positive and productive work environment.
- Oversaw sales, marketing, service, finance, HR, and back-office teams; developed and managed budgets; and authorized expenditures to achieve financial goals.
- Implemented marketing strategies to expand market share and solidify presence in the core BDF & MOH markets.
- Mapped staffing requirements; recruited, selected, trained, and coached a high-performing team; evaluated performance; provided feedback and made disciplinary or promotion decisions.
Key Achievements
- Cultivated and retained strategic partnerships with leading medical equipment manufacturers such as Philips, Covedien, Leica, Trumpf, Penlon, Hansen, Biotronik, Castellini, Stryker, Medical Coach (Mobile Clinics), Bausch & Lomb, Technolas Perfect Vision, Canon, Castellini, ASCOM, NeuroTherm, Angio Dynamics, KLS Martin, STERIS, Smith & Nephew, Brain Lab, HT, Maquet, Elekta, etc.
Country Manager Saudi Arabia ER, Bahrain & UAE Sep 2017 - Jun 2019
- Collaborated with internal/global teams to streamline service delivery processes.
- Analyzed customer demand trends through data analysis and translated insights into actionable strategies.
- Provided technical expertise on product development to guarantee quality standards and developed innovative pricing models to optimize revenue generation.
- Resolved customer concerns swiftly and effectively while giving personalized and high-quality support to achieve 100% customer satisfaction and retention.
- Drove business growth by negotiating/securing favorable terms with vendors, identifying new opportunities, creating sales plans, nurturing customer relationships, and building strategic partnerships with local collaborators to amplify marketing campaigns.
- Oriented/trained new hires, monitored team performance, and provided ongoing support to achieve departmental goals.
Key Achievements
- Strengthened all operations, including sales, marketing, category, trade utilization, product mix, productivity, finance, and HR, and surpassed sales targets by 35%.
General Manager Jordan & Levant Cluster Apr 2017 - Sep 2017
- Identified new markets, developed sales plans, managed customer relationships, and built strong partnerships to achieve market share growth.
- Managed cross-functional teams across countries, coordinated internal teams for efficient service delivery, and aligned operational goals to achieve timely project delivery and exceptional customer service.
- Built strong relationships with international partners and local teams, fostered knowledge sharing of regulations and customs, and coordinated with global teams to achieve corporate objectives.
- Coached and motivated teams, developed personal growth opportunities, and ensured efficient conflict resolution to empower employees to deliver exceptional results.
Key Achievements
- Managed relationships with major partners like Philips, Trumpf, Penlon, Stryker, STERIS, HT, and Elekta.
Country Manager Saudi Arabia & Bahrain Apr 2014 – Apr 2017
- Streamlined service delivery processes by collaborating with internal teams, delegating tasks, and fostering a culture of continuous improvement.
- Analyzed customer demand trends through data analysis and translated insights into actionable strategies.
- Sourced new business opportunities and provided personalized investment advice based on individual needs and goals.
Key Achievements
- Built and sustained relationships with business partners and performed a direct sale to establish sales and customer references as a new company in Bahrain, i.e., Leica, Trumpf, Penlon, Hansen, Biotronik, Castellini, Stryker, Medical Coach (Mobile Clinics), Bausch & Lomb, Technolas Perfect Vision, Canon, STORZ, Castellini, ASCOM, NeuroTherm, Angio Dynamics, KLS Martin, Elekta, etc.
Bahrain Branch Manager Feb 2010 - Jun 2014
- Directed daily branch operations, including but not limited to cash management, opening and closing procedures, account maintenance, and organizational and documentation compliance.
- Communicated and implemented new ideas and strategies to improve sales, marketing, and staff development while coordinating promotional events to attract new customers and expand the branch network.
- Conducted regular branch audits to ensure operational accuracy and compliance with regulatory procedures.
Key Achievements
- Cultivated valuable relationships with key business partners, including Leica, Stryker, and Bausch & Lomb, to secure favourable terms and establish a solid sales and customer reference base for the new company in Bahrain.
- Overcame increasingly difficult service level requirements combined with reducing employee turnover by 5%, maximizing customer satisfaction, and exceeding monthly sales goals by 35% through effective leadership, guidance, and motivation.
AL FAISALIAH MEDICAL SYSTEMS (FMS)
Sr. Product Specialist Ophthalmology, Dermatology/Acting Branch Manager ER 07/2008 - 02/2010
Sr. Product Specialist Ophthalmology & Dermatology 06/ 2006 – 07/2008
- Managed ophthalmology and dermatology product lines as Branch Manager in Emergency Room settings.
- Oversaw sales, marketing, and technical support for advanced ophthalmic and dermatologic equipment.
- Specialized in the sales, training, and support of advanced ophthalmic and dermatologic equipment for leading global manufacturers, including:
o Bausch & Lomb: Excimer Lasers, Phaco Machines, Surgical Instruments, Orb Scan System, Intraocular Lenses.
o Heidelberg Engineering: HRT3, HRA2, SL-OCT, HRC, HRA-OCT Spectralis.
o Canon: Fundus Cameras, Auto Refractometers, Refractometers, Tonometers.
o Meccanottica Mazza: Ophthalmic Examination Units.
o Reichert: Lensometers, Portable Slit Lamps, Tonometers, Auto Refractometers.
o Keeler: Slit Lamps, Cryomatic Systems, Ophthalmoscopes, Indirect Ophthalmoscopes, Otoscopes.
o Leica: Operating Microscopes (Ophthalmic, ENT, Neuro).
o Quantel Medical: Green Laser 532 nm, Infrared Laser 810 nm, A/B Scan, Pachymeter.
AL SALEHIYA ESTABLISHMENT, RIYADH
Sales Executive-Business Development Department 08/2004 – 08/2006
- Developed and expanded business opportunities in ophthalmology, dermatology, urology, gynecology, and osteoporosis product lines.
- Led product demonstrations, sales, and training for medical professionals on advanced technologies, including:
Ophthalmology o SCHWIND: Excimer Lasers o Meridian: Portable Lasers for Glaucoma and Retinal Detachment o XELENS: Intraocular Lenses (IOL)
o IOL Tech: Intraocular Lenses, Phaco Machine (Penta-sys), Consumables o HUCO Vision / Surgitrac: Microsurgical Instruments o SBISA: Ophthalmic Units, Chart Projectors, Autorefractometers, Retinoscopes, Ophthalmoscopes o Odyssey: Punctum Plugs o Dioptic: Surgical Drapes, UV Glasses, Microkeratome Blades, Sponge Spears o Accutome: A/B Scans, Pachymetry, Surgical Instruments
Dermatology o ASAH: Laser Systems for Hair Removal, Vascular Pigmentation, and Pigmented Lesions o Cortex: Derma Lab Equipment (Sebum Kit, Nitrogen Set, Ultrasound Scanner)
o DDD – Danish Dermatologic Development: Light Therapy Devices (Light, Flex)
Urology & Gynecology o Neotonus: Electromagnetic Therapy Systems
Osteoporosis o DMS: Bone Densitometry (Lexxos, Paladio) using X-ray technology o IGEA: DEXA and Ultrasound Bone Densitometry Systems
- Successfully collaborated with healthcare providers to integrate medical technologies, improving patient outcomes and expanding the market share for the company.
AL BASAR CO.
Sales & Service Supervisor 04/2004 – 08/2004
- Supervised sales and service operations for ophthalmic and diagnostic equipment, ensuring smooth execution of installations, demonstrations, and maintenance support.
- Managed key ophthalmic product lines and provided training and service on a wide range of advanced technologies, including:
Key Product Lines o Paradigm: Workstation Ultrasonic AB Scan P45, Ultrasound AB Scan P37, Corneal Topography, Pachymetric Analyzer P55, Biometric Analyzer P20, Autoperimetry System LD 400, Ultrasound Surgical Workstation (Precisionist), Laser Cataract Extraction (Photon).
o Corneal: IOL, Viscoelastic Gels (Viscoreal, Viscorneal Plus, Bicorneal, Viscil, Skgel), Capsular Tension Rings, Phaco Machines o Propper Star: LIO, Ophthalmoscopes, Retinoscopes, Otoscopes o Keeler: Vantage Indirect Ophthalmoscopes, Retinoscopes, Ophthalmoscopes, Otoscopes, Cryo Master, Applanation Tonometers, Slit Lamps, Keratometers o Shin Nippon: Ophthalmic Units, Slit Lamps, Chart Projectors, Auto Refracto-Keratometers, Lens Meters, Phoropters, Keratometers, YAG Lasers (Syl 9000), Handy Slit Lamps, Handy Auto Refractometers o SBISA, Meccanottica Mazza, Woodlyn, Oasis, Ocular, Ophthalmic Surgical Instruments: Trail Lenses, Prism Bars, Instruments, Lenses (Argon/YAG, Diagnostic, Indirect), Knives, IOL Injectors, Sutures o Volk: Aspheric Optics o Optikon: Ophthalmic & Diagnostic Instruments, Cryosurgery, Phaco Machines, Biometric, Corneal Topography Systems o ASICO, PMS, HUCO, Duckworth & Kent: Ophthalmic Surgical Instruments
- Coordinated between sales teams and clients to provide timely service support and ensure optimal use of equipment
- Actively contributed to driving sales growth through exceptional product knowledge and customer service
SAUDI SERVICES & HEALTH CARE
Senior Sales & Service Engineer 07/2002 – 07/2004
- Provided sales and technical support for advanced medical devices and surgical instruments, specializing in ophthalmology and related healthcare equipment.
- Delivered product demonstrations, installations, and maintenance services for a range of cutting-edge technologies, ensuring customer satisfaction and seamless integration into medical practices.
Key Product Lines o VISX: Excimer Lasers o IRIDEX: Green Lasers and Infrared Lasers o Kerby Lester: Counting Machines o US-IOL: Intraocular Lenses (IOL), Viscoelastic Gels (Syner Gel), Punctum Plugs, Surgical Sutures (Blue Silk, Black Nylon)
o IOL Technologie: Intraocular Lenses, Phaco Machines (Penta Sys)
o Croma Pharma: Ophthalmic Gels o Surgistar, Stephens, Rhien Medical: Surgical and Microsurgical Instruments
- Collaborated with medical professionals to optimize the use of these technologies in clinical settings, contributing to improved patient outcomes and enhanced operational efficiency.
