Beining Li

Motivated, teamwork-oriented and detail-oriented Data Analyst with years of experience.

Data Anlyst

• Conducted business analysis leveraging SOL to extract the products’ sales and conversion rates; provided actionable insights on marketing strategies, which helped realize a 37% increase in product sales. •
•  Optimized data pipelines in SQL to collect and categorize customer behaviours and repeat sessions to improve the website page flow. 
• Automated a report for the sales team using filters, parameters, and calculated sets that automatically qualified sales leads. 
• Developed and coordinated deliverables and timelines for data quality projects with research and development departments 

University of Toronto 2018-2022

Statistics and Economics