Brenton Paauwe

Strategic Financial Planning and Analysis leader and CPA, CMA with more than 20 years of progressive experience supporting executive leadership in SaaS, technology, entertainment, and enterprise organizations. Brings extensive expertise in budgeting, forecasting, long-range planning, financial modelling, investment analysis, management reporting, variance analysis, and cross-functional business partnership. Experienced in developing scalable financial models that connect operational assumptions with financial outcomes, including SaaS revenue models incorporating MRR, customer lifetime value, acquisition costs, churn, and cohort behaviour.

Proven ability to translate complex financial and operational information into clear, decision-ready insights for senior leaders. Recognized for improving planning and reporting processes, introducing new analytical frameworks, automating finance activities, and designing reporting solutions that increase organizational visibility. Career experience includes supporting a $10 million strategic investment portfolio, developing reporting for more than 40 active initiatives, coordinating forecasts across more than 35 operating locations, and forecasting within an organization generating more than $1 billion in annual gaming revenue.

A collaborative and pragmatic finance professional who combines analytical discipline with strong communication skills. Effective at working independently, managing ambiguous business questions, coordinating diverse stakeholder inputs, and helping leaders understand the financial implications of strategic and operational decisions.

SENIOR FINANCIAL ANALYST at 02E Brands (2025-08 – Present)

Provide strategic financial planning, forecasting, and investment analysis support to senior leadership. Develop forward-looking revenue models and reporting frameworks that help leaders evaluate organizational priorities, monitor investments, and make informed resource-allocation decisions.

• Partner with senior leadership to develop short-term and five-year revenue forecasts supporting strategic planning, investment prioritization, and organizational decision-making.
• Prepare and maintain financial analysis for departmental initiatives and strategic investments with a combined portfolio budget of approximately $10 million.
• Evaluate investment assumptions and financial performance to help leaders understand expected outcomes, emerging risks, and resource-allocation considerations.
• Design financial models and reporting tools that connect initiative-level assumptions with broader portfolio and organizational objectives.
• Respond to evolving leadership requirements by converting complex or ambiguous business questions into structured financial analysis.
• Designed a scalable strategic investment reporting framework that provided executive leadership with both portfolio-level and initiative-level visibility into more than 40 active investments.
• Improved the organization and presentation of investment information, enabling leaders to evaluate individual initiatives within the context of the broader investment portfolio.
• Identified significant weaknesses in the existing investment reporting process and established the foundation for aligning investment reporting with organizational goals.
• Developed five-year revenue forecasting capabilities that strengthened the financial information available for long-term planning and strategic discussions.

FINANCIAL PLANNING AND ANALYSIS MANAGER at Later (2021-09 – 2025-05)

Held a central FP&A role within a SaaS and technology environment, supporting annual planning, forecasting, strategic modelling, acquisition integration, investment decisions, and business performance analysis. Partnered with department leaders and executive stakeholders to translate financial and operational information into actionable recommendations.

• Led key components of the annual planning process, partnering with business leaders to develop operating budgets, financial forecasts, and long-range plans.
• Coordinated financial assumptions with cross-functional stakeholders and incorporated operational inputs into consolidated planning models.
• Developed scalable models that supported executive scenario analysis and could accommodate changes in products, organizational structure, and business strategy.
• Analyzed actual and forecast performance to identify trends, risks, cost pressures, and opportunities requiring management attention.
• Produced financial analysis and reporting for senior leaders, clearly communicating the financial implications of business performance and proposed decisions.
• Built sophisticated financial models supporting SaaS revenue forecasting, marketing investment decisions, and broader business performance analysis.
• Developed models incorporating monthly recurring revenue, customer lifetime value, customer acquisition cost, customer churn, and cohort-level performance.
• Connected customer and operating assumptions with revenue outcomes to support forward-looking planning and sensitivity analysis.
• Evaluated how changes in customer acquisition, retention, marketing investment, and product performance could affect revenue and financial results.
• Supported executive planning by presenting complex SaaS performance information in a structured and understandable format.
• Served as a trusted finance business partner to department leaders, helping them understand financial performance, evaluate trade-offs, and make informed operating decisions.
• Identified cost-saving opportunities and communicated findings and recommendations to the executive leadership team.
• Partnered cross-functionally on post-acquisition integration initiatives, assessing operating efficiencies and opportunities to optimize technology investments.
• Developed financial models capable of integrating newly acquired businesses and products into consolidated forecasts and planning scenarios.
• Provided financial insight into strategic initiatives and helped stakeholders understand the relationship between operating decisions and organizational financial outcomes.
• Established scalable financial modelling capabilities that could incorporate acquisitions and new products without requiring a complete redesign of the planning framework.
• Strengthened SaaS planning through models that linked customer acquisition, retention, churn, and cohort performance with revenue expectations.
• Supported the evaluation and optimization of technology spending during post-acquisition integration activities.
• Identified and communicated cost-saving opportunities to executive leadership.

BBA - Simon Fraser University

Accounting & Management Organizational Studies

CPA/CMA designation