Marketing and Communications Coordinator - BCLNA - Present
- I lead digital marketing and communication strategies across social, web, and newsletters for an association of 400+ members.
- I develop and manage content calendars for campaigns, events, and member engagement initiatives, including creating copy and visuals that align with the association's tone and goals across platforms.
- I work cross-functionally with departments to execute digital campaigns, events and stakeholder communications.
Lifestyle Brand Marketing Specialist - Freelancing (2020 - present)
I am a freelance marketing specialist that works with a diverse range of clients to achieve impactful results according to a brand's vision and goals. Some client projects have included:
- On-call content creator for a printing & packaging company which involved creating marketing assets and corporate content including everything from stock footage to training videos.
- Collaborated with a luxury real estate rental client to advise on social media strategy and developed multiple content pieces to launch their social presence.
- Managed an interior designer client with full-scale social media marketing across platforms to enhance brand visibility and connect with the brand’s target audience, aligning with the brand’s goals & vision.I am a freelance marketing specialist that works with a diverse range of clients to achieve impactful results according to a brand's vision and goals. Some client projects have included: • On-call content creator for a printing & packaging company which involved creating marketing assets and corporate content including everything from stock footage to training videos. • Collaborated with a luxury real estate rental client to advise on social media strategy and developed multiple content pieces to launch their social presence. • Managed an interior designer client with full-scale social media marketing across platforms to enhance brand visibility and connect with the brand’s target audience, aligning with the brand’s goals & vision.
Account Manager - Luxury Listings (Jan 2022 - Aug 2024)
I worked for Luxury Listings running multiple luxury real estate social media accounts, engaged in lead campaign management and coordinated content schedules for a network of global luxury real estate professionals. Some project highlights included:
- I worked with a luxury real estate brokerage representing listings in prime global markets. My efforts involved running social media accounts and coordinating a global network of marketing requests. Me and my team drove a 30% engagement boost, 50% more reach, and 45K+ annual Instagram followers. TikTok grew to 70K, and LinkedIn engagement rose 40%.
- I positioned the brand as a leader in luxury real estate on social media by leveraging the founder’s influence and executing high-impact campaigns, including weekly PR features, global property showcases, and Netflix show announcements. This strategy enhanced brand visibility and engagement, driving lead generation and agent conversions to support global expansion.
- I worked with an international award winning architectural design firm based in Beverly Hills and Central California. My work involved managing social media accounts for the principal interior designers. Some of the key highlights included:
- I increased brand awareness of the client through a luxury home renovation campaign that led to +55% increase in reach and +40% growth in accounts engaged.
- I strengthened brand visibility through Instagram collaborations with a 156K-follower influencer client and a 1M+ follower in-house brand account.
- I increased profitability for the client's home decor and custom furnishings IG Shop.
Social Media Coordinator - Dip & Sip - August - December 2021
My work at Dip & Sip Charcuterie involved managing the client's Instagram account and creating seasonal campaigns to reach their target audience. Some highlights working here included:
- I launched a holiday campaign promoting limited-edition charcuterie boxes for larger corporate orders and smaller, intimate gatherings. I created festive photo and video content, styled with wine pairings for a premium appeal. In our marketing assets, we also emphasized COVID-friendly options during the pandemic to position the company as a go-to option for safe holiday gatherings and encouraged the community to support local. A press release distributed to local publications secured media coverage in Vancouver Magazine, boosting the brand's credibility as a top spot for takeout charcuterie over the holidays.
Social Media Coordinator - Trinity Western University - Sept 2020 - May 2021
I coordinated social media marketing efforts for Trinity Western University's admissions department. Our goal was to craft campaigns to engage prospective student interest and increase sign-ups for info-events. Some project highlights include:
- My team and I increased prospective student sign-ups by +15%.
- I increased their Instagram audience by 900 followers.
- I increased overall engagement and reach by 45%.
