E-commerce/Marketing Specialist — Luggage City
Vaughan, ON, November 2023 - December 2023
- Inventory management between Shopify and physical stores, layout design and merchandising
- Daily order processing, customer care and logistics arrangement for Shopify
- Graphic design and copywriting for social media, newsletter & email marketing, Google Ads, and more
- Paid media monthly budget management, liaising with media agencies, monitoring KPIs
- Website traffic and sales data analysis
- Launching a new brand - Henney Bear in Dec 2023, oversaw public relations, e-commerce and content marketing operations
E-commerce Assistant (Co-op)
— Heel Boy Inc.
Toronto, ON, May 2023 - September 2023
- Developed and implemented e-commerce strategy for business growth, utilizing SEO and PPC campaigns.
- Managed inventory by arranging for product returns, rebates and exchanges.
- Utilized analytics tools to monitor website traffic and generate reports detailing key metrics such as page views, time spent on site, bounce rate.
- Experience with platforms such as LightSpeed, ChannelAdvisor, and marketplaces including Amazon, Walmart, Reitmans, The Bay etc.
Design & Marketing Executive
— Johnson Group Pest Specialist Ltd.
December 2019 - August 2022
- Analyzed and reported on marketing performance metrics, identifying opportunities for optimization and growth
- Affiliate marketing and public relations, seek media exposure and brand partnerships opportunities
- Media & Brand Partners: TVB, HSBC HK, Victorinox, Morgan Stanley, Hang Seng Bank and more
- Conducted market research and analysis to identify industry trends and opportunities for growth.
- Creating videos, photos, graphics for website and social media traffics
- Implemented social media strategies to integrate with overall marketing tactics.
- Writing all social media posts, blog posts, emails, and copies
- Designing all brochures, flyers, catalogs and graphic material used for online and offline marketing
- Oversaw CRM and customer service operation
Freelance Content Creator
— Freelance
January 2020 - August 2022
- Created high-quality content for multiple clients including blog posts, newsletters, social media posts, videos, photos and more
- Clients: Kitchee Sports Club, Lee Man Football Club, WUnique Boxing Gym, S-Cell Health Supplements and more
- Please see the creative portfolio below for more
Editor
— Titan Media Group Hong Kong Ltd.
February 2019 - December 2019
- Editor of well-known titles including "Golf Digest", "Runner's World" and "Football Weekly" for Hong Kong & Macau region
- Advertorial clients & partners: Pfizer, Adidas, New Balance, Hong Kong Premiere League, Hong Kong Golf Club, and more.
- Writing and developing cover stories and major local stories, coordinating interviews and photoshoots with interviewees and other team members.
- Allocated print space for story text, photos and illustrations accorded to space parameters and copy significance, using knowledge of layout principles.
- Coordinated coverage of international news, local stories, external articles etc. at direction of supervising editor.
- Maintained an organized digital library containing images, videos, documents.
- Implemented language and style guidelines to ensure consistency, translating content from English to Chinese
- Monitored news-gathering operations to utilize news sources, such as press releases, telephone contacts, radio, television, wire services and other reporters.
Sports Reporter
— Ta Kung Pao (HK) Ltd.
July 2017 - February 2019
- Attended FIFA World Cup 2018 as the only officially accredited print journalists from Hong Kong
- Researched and wrote engaging stories for print and online publications that included interviews with coaches, players, and officials.
- Transmitted news stories and reported information from remote locations.
- Captured and re-touched compelling photos of key moments during sporting events
- Compiled detailed reports following each game highlighting key plays or statistics from both teams.
Editorial Intern
— City Magazine
May 2016 - September 2016
- Developed story and content ideas, considered reader, and audience appeal.
- Proofread and fact-checked articles prior to publication.
- Interviews and photoshoot scheduling and liaising.
- Evaluated and edited manuscripts and other materials submitted for publication and confer with authors regarding changes in content, style, and organization, and publication.
