Harinee Guruprasad

I'm Harinee, a Digital Marketing Specialist with 1.5 years of hands-on experience. My passion lies in Facebook marketing, where I thrive on crafting eye-catching ad creatives, running successful campaigns, and meticulously analyzing their performance.

Beyond my love for Facebook marketing, I'm also enthusiastic about website management. I firmly believe that a strong online presence is crucial, and I enjoy optimizing websites for better user experiences and higher conversions. When I'm not diving into marketing strategies, you can find me exploring the outdoors, experimenting with new recipes in the kitchen, and cherishing quality time with my loved ones.

Throughout my professional journey, I've had the opportunity to explore diverse roles and gain valuable expertise in various fields. Before venturing into the digital landscape, I had the privilege of serving as a Front Office Manager at Sri Sankara Global Academy in my home country for 4 years. Before that, I worked as an Administrative Assistant at Dawn Express, where I cultivated strong organizational and communication skills, crucial for efficient office management.

After I came to Canada, I joined Achev, a non-profit organization, as a Digital Marketer and Webmaster. For 10 months, I dedicated myself to managing their online platforms and crafting effective digital marketing strategies, making a positive impact on their online presence and engagement.

Continuing my quest for learning, I embarked on an internship at Intelemark, where I played a pivotal role in generating leads and supporting their marketing efforts.

Website Management and SEO - Digital Marketing Cohort U of T 02/2022 – 06/2022

• Created the Executive summary, Objectives, Marketing strategies, tactics, and KPIs for a Nonprofit
• Conducted keyword research and competitive analysis
• Created a WordPress website using the best practices of UX/UI design, copywriting, and images
• Conducted an SEO audit of my WordPress site of EcoRevive

Digital Marketing Certificate FITA Institute 04/2017 - 07/2017

Master of Arts - Minor in Public Relations University of Madras, India 2013 – 2014

Bachelor of Commerce - Minor in Marketing Management University of Madras, India 2009 – 2012