Calvin Chandler

Creative leader with 10+ years of experience, including art direction, concepting and directing integrated campaigns across retail, fashion, and culture-driven brands. Ideas-first in approach, with a strong point of view on how insight, storytelling, and craft come together to create work that not only resonates but also performs. Proven track record of leading cross-functional teams, presenting and selling bold creative, and pushing work beyond the expected to deliver culturally relevant, high-impact campaigns.

Bringing a balance of concept, execution, and leadership, elevating both the work and the teams behind it.

Creative Director at Organic BrowNY (2019-04 – 2024-12)

• Founded and led creative direction for a DTC apparel brand, defining brand identity, positioning, and storytelling across all consumer touchpoints.
• Concepted and executed integrated campaigns across digital and social platforms, blending cultural insights with brand narrative to drive engagement and community growth.
• Directed content production and collaborated with creatives and partners to deliver cohesive, high-quality brand experiences.
• Built and refined creative and messaging frameworks based on performance insights, continuously optimizing for audience resonance and impact.

Content Marketing Manager at Snipes (2022-11 – 2024-04)

• Led creative for digital team and content direction across integrated campaigns, guiding designers, writers, and cross-functional partners to deliver high-impact brand storytelling across digital, social, and retail channels.
• Developed campaign concepts rooted in audience insights and cultural relevance, aligning creative output with business objectives and driving measurable engagement and revenue growth.
• Presented and sold creative ideas to internal stakeholders, ensuring alignment from concept through execution while maintaining a high standard of craft.
• Directed e-commerces creative, elevating quality of output and ensuring consistency for brand's digital team and cross-functionality.

Email Marketing Manager at Scotch & Soda (2022-05 – 2022-10)

• Developed lifecycle and campaign strategies informed by customer segmentation and behavior, contributing to a 20% increase in revenue.
• Aligned messaging and content strategy with broader brand and marketing initiatives to ensure consistency across channels.
• Analyzed performance data to refine targeting, messaging, and overall campaign effectiveness.

Field Marketing Manager at Archrival Agency (2018-08 – 2019-09)

• Supported the development and execution of integrated brand campaigns for global clients, contributing to culturally relevant activations across retail, events, and digital platforms.
• Collaborated with strategy, creative, and client teams to deliver cohesive campaigns across retail, experiential, and digital channels.
• Contributed to research and insight development through analysis of audience behavior, cultural trends, and market dynamics.