Crystal Sze

Dynamic marketing and leadership professional with hands-on experience in digital marketing, content creation, and event management. Proven ability to grow and manage student organizations, including founding and leading a successful badminton club. Skilled in strategic marketing, social media campaigns, and data-driven decision-making, with strong proficiency in tools like Canva, Google Ads, and Microsoft Excel. Experienced in cross-cultural communication, research collaboration, and community engagement. Fluent in English, Cantonese, and Mandarin, combining creativity with analytical skills to drive organizational growth and engagement

I am the Founder of Trendify Badminton Club, where I launched and grew the club from zero to over 300 members, generating $40K in revenue within the first year. I designed and executed multi-channel marketing campaigns across Meta, Google Ads, and email marketing, achieving significant engagement and membership growth. I also organized community tournaments with 100 participants, managing sponsorship outreach, logistics, and vendor coordination. I analyze campaign data using tools like Google Analytics and Meta Ads Manager to optimize performance and ROI.

Currently, I work as a Badminton Team Operations and Marketing Coordinator at York University, where I coordinate marketing campaigns and athletic events, developing weekly email and social media communications reaching over 40,000 students and alumni. I manage event budgets, sponsorship pipelines, and ensure smooth event execution.

I have also gained valuable experience as a Marketing and Event Assistant, supporting campaign execution, creative coordination, email marketing, audience segmentation, and administrative workflows.

I am currently pursuing a Bachelor of Commerce in Marketing at York University, where I study marketing analytics, business strategy, CRM, B2B marketing, and management. Prior to this, I obtained a Bachelor of Applied Science in Industrial Engineering from the University of Toronto.

My skills include marketing analytics platforms like Meta Business Suite and Google Analytics, productivity tools such as Microsoft Office and Asana, and design tools including Adobe Creative Suite and Canva. I am fluent in English and a native speaker of Mandarin and Cantonese.