Founder - The Thick Data Co. - Penticton, BC
(2023-01 - 2026-01)
- Initiated all aspects of research design, usability research, customer insights, qualitative and quantitative analysis, data interpretation, and evidence-based recommendations in strategic reports.
- Led executive-level reporting, customer success, presentation development, client communication, and moderator relationships.
- Developed product roadmap and design, managed software strategy, feature definition, user-centered design, product roadmap development through to development and launch.
- Wrote and launched all marketing and thought leadership efforts.
- Managed founder leadership, business operations including accounting and legal, strategic planning, cross-functional coordination, decision-making to reach $100k revenue goals.
Director - Ipsos - Vancouver, BC
(2019-01 - 2022-01)
- Co-led a team of three usability and qualitative researchers to $1M revenue targets.
- Managed all aspects of client research projects from design, recruitment, fieldwork, and insights reporting.
- Expert in running local, national, international, and multi-lingual research.
- Responsible for business development, client relationship building, cross-team research project collaboration with quantitative partners.
- Designed training and onboarding documentation for new hire growth and development.
- Supported senior strategic insights special ops team with ghost writing thought pieces, webinars, white papers, and client proposals and presentations.
Senior Research Manager - Ipsos - Vancouver, BC
(2016-01 - 2019-01)
Customer Success Manager - Mobify (now Salesforce) - Vancouver, BC
(2015-01 - 2016-01)
- Provided training and guidance across dev teams as in-house internal research expert.
- Built, managed, facilitated, and fostered a Customer Advisory Board with regular workshops with top 10% of clients for in-person and remote feedback gathering to improve products.
- Advised leadership team on voice of the customer feedback and insights. Synthesized product recommendations to drive revenue and growth.
- Lead and improved UX process and launched NPS survey, delivering more clear bug reports and product improvements.
Customer Success Manager - Vision Critical (now Alida) - Vancouver, BC
(2013-01 - 2015-01)
- Ran and managed full-service insight communities, both quantitative and qualitative, including onboarding, recruitment, and quarterly reviews.
- Supported clients with self-service customer insight communities, providing SaaS onboarding, strategic road mapping, and feature adoption.
- Worked cross-functionally with sales team at hand-off and onboarding, renewals; product for bug and feature requests.
- Partner in qualitative ad hoc research team responsible for $1M annual revenue.
- Supported research design for usability projects for all clients from design to reporting.
Research Manager - Vision Critical (now Alida) - Vancouver, BC
(2010-01 - 2013-01)
Research Associate - Vision Critical (now Alida) - Vancouver, BC
(2009-01 - 2010-01)
