Marketing Manager
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With +7 years of seasoned experience in Ads & Growth Marketing, I've honed a deep expertise in driving user growth, conversions, and loyalty through innovative ad strategies and product innovation. My approach, leveraging advanced analytics and digital technology, has consistently delivered measurable growth and optimized user experiences. I excel in developing data-driven strategies.
With over seven years of expertise in digital advertising and growth marketing, I have demonstrated proficiency in managing substantial advertising budgets and campaigns across multiple platforms, including Google Ads and Meta Ads. I have held key positions such as Marketing Director at Romagency and Traffic Manager at both Lacoste and PAYFIT. My experience spans diverse aspects of digital marketing, such as SEO, paid search marketing, and email marketing strategies, achieving significant improvements in conversion rates, ROI, and sales for various global markets.
I hold a Master's degree in Digital Marketing from INSEEC, a top 10 business school in France, which equipped me with advanced knowledge in digital marketing strategies and technologies. Additionally, I earned a Bachelor's degree in Digital Business from ESCP, one of the top 3 business schools in France, where I developed foundational skills in digital marketing and business strategies.