Marketing Executive - Dakota NDT (an Elcometer Company) - Manchester, UK
(2026-04)
U.S. Headquartered company
- Led digital marketing for a major North American NDT brand, managing cross-border messaging between UK and US divisions.
- Spearheaded a website and catalog localization project into 8 languages, resulting in the highest lead volume since 2011.
- Grew the brand's LinkedIn following by over 364% through proactive and aligned content strategy.
- Strategically defined and executed a new sales collateral standard by creating a 16-page InDesign product brochure, which unified the full product range and integrated digital access via QR codes, delivering a high-quality, professional sales tool.
- Conducted routine GA4 audits to ensure system stability, successfully detecting and mitigating a targeted cyber-attack (form-exploitation) via deep-dive traffic source analysis.
Trainee Marketing Assistant - Dakota NDT (an Elcometer Company) - Manchester, UK
(2022-08 - 2026-04)
U.S. Headquartered company
Digital Marketing Apprentice - Xarios Technologies - Manchester, UK
(2020-09 - 2022-01)
U.S. Headquartered company with a significant North American client base
- Managed the full-spectrum content strategy for a company with a significant North American client base.
- Acted as the primary content creator for long-form blogs and social media, utilizing Canva and Mailchimp to boost organic traffic.
- Conducted systematic competitive analysis of North American and global competitors to identify content gaps.
Camp Counsellor - Americamp - Maine, USA
(2022-06 - 2022-07)
- Supervised and ensured the safety, well-being, and daily activity logistics for a cabin of youth residents.
- Delivered structured swim instruction and maintained active waterfront lifeguarding surveillance to guarantee a zero-incident environment.
- Acted as a positive mentor and leadership figure within the wider camp community to foster an inclusive environment.
Supervisor - Claires - Salford, UK
(2022-02 - 2022-06)
- Supervised daily retail operations, managed floor staff, and executed cash-handling protocols.
- Maintained inventory management and visual merchandising standards to drive promotional sales.
Shop Assistant - Asda - Salford, UK
(2018-06 - 2020-09)
- Merchandised inventory across the sales floor and constructed strategic promotional displays to drive seasonal marketing campaigns.
- Delivered efficient, proactive customer service to navigate volume spikes and enhance the local shopping experience.
- Resolved customer inquiries and point-of-sale challenges independently to maintain a positive brand reputation.
